Aditi Bhatia

Recent Posts

4 Ways to Avoid Dark Patterns in Website Design

Posted by Aditi Bhatia on July 24, 2018

‘Dark patterns’ are defined as intentionally misleading design techniques that websites use to trick users into taking action. Dark patterns are almost always more beneficial for the brand rather creating an optimized user experience that builds mutual trust and good will between the user/consumer and the website/brand.

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Topics: User Experience