Alex Purkiss

Recent Posts

How memory can increase your conversion rates and enhance users’ experience of your brand

Posted by Alex Purkiss on April 20, 2018

Isn’t it funny how your memory works, or does not work depending on how you look at it? It seems easy to sometimes to remember an event or favorite toy from your childhood, but remembering what you did yesterday morning can often elude you. 

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

How Multiplica Travel Clients are using AB Testing

Posted by Alex Purkiss on July 05, 2017

     If you have been following along with our webinars, case studies, U-tube videos, and blogs, I am sure you are pretty familiar with A/B testing by now. However, if you have just discovered us and A/B testing, where have you been? You are missing all the fun!

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing

A Good Testing Strategy Lasts Forever

Posted by Alex Purkiss on April 19, 2017

“Coming to an event center near you this Sunday, Sunday, SUNDAY!” may sound like a Saturday Night Parody but for many years it was the marketing drive for Monster Truck Rallies featuring such oversized trucks such as Big Foot, Grave Digger, and Monster Mutt which handily crushed cars and leapt tall buildings. Yes, they made a Monster Truck with floppy ears and a tail!

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Topics: Test and Optimization

5 important things all travel websites should test

Posted by Alex Purkiss on February 28, 2017

“The world is a book, and those who do not travel read only one page.”
– Saint Augustine.

In 2015 direct spending by business and leisure travelers in the U.S. averaged $2.6 billion a day, that’s $108.1 million an hour, $1.8 million a minute, or $30,033 a second. Numbers like these can really make you wonder if your Travel Site is up to par? The only way to find out if your site is fully optimized is to test it thoroughly and continuously. After all, you can’t improve what you don’t measure, so here 5 important things all travel websites should test: 

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Topics: Test and Optimization