“The world is a book, and those who do not travel read only one page.”
– Saint Augustine.
The travel and tourism industry generated roughly $8.8 trillion in 2018. and grew faster than the global economy for the eighth year in a row. Amid such growth and competition for market share, brand recognition, and user loyalty, travel companies must take a long, hard look at their conversion rate optimization strategies to determine whether or not their websites and digital channels are doing all they can to capture as much of this revenue as possible. The only way to find out if your travel site is fully optimized is to test it thoroughly and continuously. After all, you can’t improve what you don’t measure, so here 5 important things all travel websites should test to make sure they are keeping up with user demand's and generating positive online revenue: