Alex Purkiss

Recent Posts

A Good Testing Strategy Lasts Forever

Posted by Alex Purkiss on April 19, 2017

“Coming to an event center near you this Sunday, Sunday, SUNDAY!” may sound like a Saturday Night Parody but for many years it was the marketing drive for Monster Truck Rallies featuring such oversized trucks such as Big Foot, Grave Digger, and Monster Mutt which handily crushed cars and leapt tall buildings. Yes, they made a Monster Truck with floppy ears and a tail!

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Topics: Test and Optimization

5 important things all travel websites should test

Posted by Alex Purkiss on February 28, 2017

“The world is a book, and those who do not travel read only one page.”
– Saint Augustine.

In 2015 direct spending by business and leisure travelers in the U.S. averaged $2.6 billion a day, that’s $108.1 million an hour, $1.8 million a minute, or $30,033 a second. Numbers like these can really make you wonder if your Travel Site is up to par? The only way to find out if your site is fully optimized is to test it thoroughly and continuously. After all, you can’t improve what you don’t measure, so here 5 important things all travel websites should test: 

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Topics: Test and Optimization