Alex Purkiss

Recent Posts

5 Important Things All Travel Websites Should Test

Posted by Alex Purkiss on July 31, 2019

“The world is a book, and those who do not travel read only one page.”
– Saint Augustine.

The travel and tourism industry generated roughly $8.8 trillion in 2018. and grew faster than the global economy for the eighth year in a row. Amid such growth and competition for market share, brand recognition, and user loyalty, travel companies must take a long, hard look at their conversion rate optimization strategies to determine whether or not their websites and digital channels are doing all they can to capture as much of this revenue as possible. The only way to find out if your travel site is fully optimized is to test it thoroughly and continuously. After all, you can’t improve what you don’t measure, so here 5 important things all travel websites should test to make sure they are keeping up with user demand's and generating positive online revenue: 

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Topics: Test and Optimization

How memory can increase your conversion rates and enhance users’ experience of your brand

Posted by Alex Purkiss on April 20, 2018

Isn’t it funny how your memory works, or does not work depending on how you look at it? It seems easy to sometimes to remember an event or favorite toy from your childhood, but remembering what you did yesterday morning can often elude you. 

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

How Multiplica Travel Clients are using AB Testing

Posted by Alex Purkiss on July 05, 2017

     If you have been following along with our webinars, case studies, U-tube videos, and blogs, I am sure you are pretty familiar with A/B testing by now. However, if you have just discovered us and A/B testing, where have you been? You are missing all the fun!

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing

A Good Testing Strategy Lasts Forever

Posted by Alex Purkiss on April 19, 2017

“Coming to an event center near you this Sunday, Sunday, SUNDAY!” may sound like a Saturday Night Parody but for many years it was the marketing drive for Monster Truck Rallies featuring such oversized trucks such as Big Foot, Grave Digger, and Monster Mutt which handily crushed cars and leapt tall buildings. Yes, they made a Monster Truck with floppy ears and a tail!

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Topics: Test and Optimization