Chris Gentile

Recent Posts

3 Website Trends That Are So Over

Posted by Chris Gentile on December 19, 2017

Out with the old, in with the new! This saying has never been truer for all things online. Like those nifty bell-bottom jeans your mom sported back in the 70s (or maybe even you for that matter), not all online trends stay cool. Sometimes you need to know when to hang stuff in the closet for good. Below is a list of website trends or fads that are best left in the past – they were really cool for their time, but they have no business on your site anymore.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

What we have Learned about using Optimization for Promotions and Sales

Posted by Chris Gentile on July 24, 2017

In short, yes testing works, and no, not all Band-Aids are for boo boos.

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, E-Commerce, Optimization, Promotion, Sales

4 reasons why you need to get better at analyzing data

Posted by Chris Gentile on May 23, 2017
Data plays an integral part in just about every business today, especially in e-commerce. However, the thing about data is that it’s completely useless if you don’t know what to do with it.
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Topics: Test and Optimization, analytics, data

Clear to Land: CTA best practices for landing pages

Posted by Chris Gentile on April 25, 2017

A great landing page should not only capture your audience’s attention, but it should also compel them to do something. And while you should never give any of your landing pages too many responsibilities (they just aren’t equipped to handle that kind of pressure), if you give them one task and provide the right tools to perform that task, your landing pages have the potential to be conversion ninjas.

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Topics: Test and Optimization, CTA

Top 4 Trends for Travel and Hospitality Websites in 2017

Posted by Chris Gentile on February 15, 2017

With the first month of the new year already behind us, the question on every travel professional’s mind has to be: How can we increase our bottom line in 2017? And while a new year always brings new trends and new best practices, not every trend is worth following.

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Topics: Test and Optimization