Chris Gentile

Recent Posts

4 reasons why you need to get better at analyzing data

Posted by Chris Gentile on May 23, 2017
Data plays an integral part in just about every business today, especially in e-commerce. However, the thing about data is that it’s completely useless if you don’t know what to do with it.
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Topics: Test and Optimization, analytics, data

Clear to Land: CTA best practices for landing pages

Posted by Chris Gentile on April 25, 2017

A great landing page should not only capture your audience’s attention, but it should also compel them to do something. And while you should never give any of your landing pages too many responsibilities (they just aren’t equipped to handle that kind of pressure), if you give them one task and provide the right tools to perform that task, your landing pages have the potential to be conversion ninjas.

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Topics: Test and Optimization, CTA

Top 4 Trends for Travel and Hospitality Websites in 2017

Posted by Chris Gentile on February 15, 2017

With the first month of the new year already behind us, the question on every travel professional’s mind has to be: How can we increase our bottom line in 2017? And while a new year always brings new trends and new best practices, not every trend is worth following.

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Topics: Test and Optimization