A great landing page should not only capture your audience’s attention, but it should also compel them to do something. And while you should never give any of your landing pages too many responsibilities (they just aren’t equipped to handle that kind of pressure), if you give them one task and provide the right tools to perform that task, your landing pages have the potential to be conversion ninjas.
With the first month of the new year already behind us, the question on every travel professional’s mind has to be: How can we increase our bottom line in 2017? And while a new year always brings new trends and new best practices, not every trend is worth following.
Topics: Test and Optimization