Danielle Schwolow

Recent Posts

Top 5 Ways To Use Facebook Chatbots for E-commerce Optimization

Posted by Danielle Schwolow on October 26, 2017

First of all, what exactly is a Facebook chatbot and what are they capable of? Actually, quite a lot! Facebook chatbots can automatically answer questions, send mass push notifications, sell products, tell stories, and much more. You can send out a new video, interactive conversation, or product to your entire audience in an instant. Chatbots are also great for customer support but are exceptional when it comes to marketing and customer engagement. You have a new method of communication/acquisition when you deploy a chatbot to your brand.

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Topics: Digital and Media Marketing, targeting, analytics, User Experience, E-Commerce, Chatbot

How to Incorporate Conversion Optimization Strategies to E-Commerce Companies That Don't Strategize

Posted by Danielle Schwolow on July 17, 2017

   Whether you have been involved in your business for decades or are just starting off, there are many ways that using optimization strategies can benefit your company. By improving your customer experience, you will increase your most important metrics and ultimately your bottom line.  There are two general ways you can go about bringing an optimization strategy to your business, you can follow industry best practices or you can look at your consumer data to analyze your pains and gains.

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, E-Commerce