Jorge Lira

Recent Posts

How to Attract and Convert “Bleisure” Travelers

Posted by Jorge Lira on June 19, 2018

Increasingly, millennials are combining their business trips with leisure. By extending their work-focused stays for a few days to do things like see local sites or enjoy a city's restaurant scene, these "bleisure" travelers are redefining a key market in the hospitality sector. This growing market is a little tricky to target, since their leisure stays piggyback on business trips. With an understanding of who these bleisure travelers are and what their particular needs are, however, travel sites can tap into this group of consumers, and meet their unique booking and planning needs.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

10 ways travel websites can increase conversions with good content

Posted by Jorge Lira on June 12, 2018

Having engaging, clearly communicated written content is one of the most important ways travel websites can draw users in, keep them on the site, and ultimately move them through the funnel and encourage action, i.e. a booking or sale. From strong calls-to-action to eye-catching headlines to enticing descriptions of destinations and activities, content on travel sites plays a key part in the overall user experience.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

Not targeting millennials in your email marketing strategy? Well, you're missing out.

Posted by Jorge Lira on June 05, 2018

There are some people who believe targeting millennials in their email campaigns is a waste of time. At Multiplica, we believe this couldn't be further from the truth and feel marketers should absolutely keep millennials in mind as they craft their email campaigns. Here's why:

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

Data science and AI in the travel and hospitality industries

Posted by Jorge Lira on May 16, 2018

In 2016, global digital travel sales were $630 billion. By 2020, they are projected to reach $818 billion - an increase of 30 percent in just four years. This rapid growth is being fueled by new applications of technology to the travel and hospitality industries. Developments such as travel chatbots and virtual assistants, analytics-based fare forecasting, human-like interactions with digital virtual assistants and facial recognition scanning and surveillance are the new drivers of industry growth.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

10 UX mistakes travel websites make that frustrate users

Posted by Jorge Lira on May 01, 2018

Abandonment rates for travel websites are notoriously high. In fact, a recent study by Salescycle4 estimates the overall abandonment rate for the travel industry at nearly 82% and nearly 90% for online travel agents (OTAs).

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

How to use human psychology + these 4 digital trends to optimize your travel website for higher conversions

Posted by Jorge Lira on March 06, 2018

One thing science has proved beyond a doubt: the anticipation of making a purchase is as stimulating to the human brain as making the purchase itself. For shoppers who are looking online for a specific item or service, the search itself is enjoyable, and the purchase – the conversion – just adds to the pleasure.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

5 Things to Consider When Hiring a Digital Marketing Agency

Posted by Jorge Lira on December 13, 2017

Are you new to Website Optimization, Personalization, and UX and not sure if or why you should be working with a digital marketing agency on these things? Here are the 5 most important questions you should consider when deciding whether or not to hire an agency to optimize and improve your website so that it’s driving your most important KPIs:

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

4 Digital Optimization Trends Companies Should Pay Attention to in 2018

Posted by Jorge Lira on November 20, 2017

With the end of 2017 rapidly approaching, now is the time to look back and reflect on all of the changes in digital marketing trends this past year and what we should look forward to seeing in the year to come.

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Topics: Test and Optimization, Digital and Media Marketing, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

The Future of Website Optimization and UX

Posted by Jorge Lira on November 08, 2017

Revamping a website completely is usually an intensive project. However, given shifting tastes, evolving user behavior and the rapidly changing technology landscape, companies have little choice but to continually optimize their websites and reevaluate their user experience to stay up to date with best practices.

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Topics: Test and Optimization, Digital and Media Marketing, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization