Kristin Ravesloot

Recent Posts

Don’t be a copycat when it comes to optimizing your website

Posted by Kristin Ravesloot on February 10, 2017

As someone who works closely with businesses who want to increase their website performance so that that they are generating more traffic, more conversions, and, obviously, more revenue, part of my job as Head of Optimization is to take our clients seamlessly and successfully through every stage of the digital optimization process (from analyzing and strategizing to testing and optimizing, from implementing to personalizing, and on to tracking and reporting).

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Topics: Test and Optimization

Don't make this optimization mistake in 2017

Posted by Kristin Ravesloot on October 28, 2016

As 2016 wraps up, companies are taking stock of what website optimization & testing worked (and what didn’t), using those insights to plan ahead for 2017. Budgets are being negotiated, strategies presented, and benchmarks set for next year, and hopefully testing and optimization are a significant portion of any company’s digital marketing budget for the new year.

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Topics: Test and Optimization

Google Launches Free Optimization Tool

Posted by Kristin Ravesloot on October 10, 2016

We’re excited to hear about Google’s upcoming October launch of it’s free optimization tool, Google Optimize! This is a web and mobile app testing and personalization tool that is also fully integrated with Google Analytics, and it’s a free version of their existing Google Optimize 360.

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Topics: News, Test and Optimization

Multiplica Now Gold Partners with Maxymiser

Posted by Kristin Ravesloot on July 15, 2016

Multiplica USA adds its name to a prestigious list of companies who are “Gold Partners” with Maxymiser, a leading-provider of cloud-based software that helps digital marketers to better test, target, and personalize websites and mobile apps. Maxymiser (recently acquired by Oracle) is currently one of the highest ranking digital optimization and testing tools on the market, according to Forrester Wave Online Testing Platforms Q3 2015 report, and it is the preferred optimization tool of multiple global brands like HSBC, Wyndham Hotels, and Virgin Media, among many others.

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Topics: Test and Optimization

Avoid Failed A/B Tests with these Simple Tips

Posted by Kristin Ravesloot on June 27, 2016

Did you know that even though you may be testing rigorously, you could unknowingly be making crucial statistical errors? And did you know that these errors could be throwing off your results and giving you false data? What’s worse is that your team is likely using this false data to optimize your website, increase conversions, and grow your company or department!

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Topics: Test and Optimization