Melanie Bernal

Recent Posts

How to optimize your travel website to capture last-minute spring break bookings

Posted by Melanie Bernal on March 13, 2018

Spring break is fast approaching, and many US travelers are making last-minute bookings, searching for deals, and packing their bags for one of the biggest vacation seasons of the year. This means travel websites need to keep a close eye on their online behavior to respond to all of their digital needs and habits to see maximum ROI.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

How To Build a “Testing Roadmap” That Drives Conversions, Revenue For Your Website

Posted by Melanie Bernal on January 04, 2018

If you’re not already familiar with the benefits of website optimization, including personalization and testing, to your online business, now is the time to make this a top business priority for 2018. According to Google, users abandon over $280 billion in their digital shopping carts every year. But key optimization strategies like rigorous, strategic testing can go a long way to keeping these customers on the path to conversion and reducing the rate of cart or site abandonment. One recent study conducted by Marketing Insider Group claims a whopping 78% of US Internet users say when a site provides them with relevant content, they are more likely to complete a purchase. So by extracting useful insights from your consumer’s behavior and data through testing, you can create this “relevant” content and compelling, persuasive experiences for your visitors that drive conversions and increase your revenue.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization