Optimization Team at Multiplica

Recent Posts

4 Quick, Easy Ways to Optimize Landing Pages for Travel Websites

Posted by Optimization Team at Multiplica on December 06, 2018

 To stand out in a fiercely competitive digital landscape, the best travel websites demand highly optimized, user friendly landing pages to attract and retain users. Even a few small, quick optimizations to your site’s most heavily trafficked landing pages can have a significant impact on your conversion rates, UX, and engagement metrics. 

Here are some of the most impactful, yet fairly simple, optimizations you can make to your site’s landing pages in order to see the best results:

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Topics: Optimization, Travel Industry, Travel Industry Optimization, AB Testing

[Infographic] 6 Ways to Design Better User Experiences on Mobile Devices

Posted by Optimization Team at Multiplica on August 02, 2018

Mobile has now surpassed desktop in volume of online traffic. So regardless of your industry or the type of service or product that you offer, in order to reach users where they are today, your website should be optimized for a great mobile experience.

Here are 6 best-practice approaches to creating a better UX on mobile that will attract, retain, and convert users.

If you need help optimizing your mobile site or improving your UX, send your questions to optimization@multiplica.us.

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Topics: User Experience, Optimization, Digital and Media Marketing

Increase Conversions on Your Travel Website with These 5 Popular Content Trends

Posted by Optimization Team at Multiplica on August 01, 2018

Creating good content for your users at every point in their journey can meant the difference between a conversion or permanently losing their interest in your brand. Quality content that is optimized for your target audience and strikes just the right tone with your user can have a significant effect on your conversion rates.

Here are 4 important content marketing trends you should be following if you want to keep up with the competition and optimize your site for increased conversions and a better user experience:

1. Embrace personalized content

Personalization is one of the top digital travel trends in of 2018, and it’s a key driver of growth and conversion rate optimization. Travelers overwhelmingly value and respond well to personalized experiences and content on travel sites and are much more likely to convert when they feel they’re receiving quality content or offers that are directly relevant to them.

From re-engaging customers who’ve abandoned a purchase to showing highly targeted offers to certain users based on their search behavior or demographics, personalized content can take many forms and appear across multiple channels and touchpoints. But, the key takeaway for 2018 and beyond is that users crave relevant information and are easily and quickly turned off by content that holds no value for them.

2. Be authentic

Travelers are quick to dismiss any type of content that is overtly promotional, misleading, or inauthentic in any way. Today’s online consumers are more likely to respond positively to experiences, people, and emotionally-charged content, not brands or sales-speak.

Consider marketing and travel industry influencer Mark Babin, Marketing Manager for The Westin Grand Cayman. His live stream video from the resort is a stand-out in content marketing for a hospitality brand and quickly gained enormous popularity with users. His authentic approach and behind-the-scenes content gives users an inside look at their destination and makes them feel the experience of traveling to the resort.

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Topics: User Experience, Optimization, content, Travel Industry, Travel, Travel Industry Optimization, Digital and Media Marketing, content marketing

The Perfect Combination: Why Running Both UX and A/B Tests on Your Site Leads to an Optimized Conversion Path

Posted by Optimization Team at Multiplica on July 10, 2018

The Perfect Combination: Why Running Both UX and A/B Tests on Your Site Leads to an Optimized Conversion Path

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Topics: AB Testing, User Experience, Test and Optimization, Optimization, Digital and Media Marketing

Do You Want More Direct Bookings, Conversions on Your Hotel Website? Stop Making These 5 Mistakes

Posted by Optimization Team at Multiplica on June 26, 2018

On average, hotel website conversion rates (bookings per unique monthly visitor) are only two percent That means that for every 100 people who come to your site to book a room, only two complete their purchase, while the other 98 leave to book a room elsewhere. 

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Topics: Travel Industry Optimization, Travel, Digital and Media Marketing, Test and Optimization, Travel Industry, AB Testing, User Experience, Optimization

3 frequently asked questions about digital optimization

Posted by Optimization Team at Multiplica on April 10, 2018

If optimization isn't currently one of your top priorities, it is time to make a few changes to your digital marketing strategy if you want to stay competitive.

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Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA

Top tools for analyzing travel website data

Posted by Optimization Team at Multiplica on March 29, 2018

Like every other industry, the travel & leisure industries use data and analytics to improve their online experiences, provide the best customer service and, of course, increase their bottom line. However, not all data collection or analytical programs are the same, and some lend themselves better to the travel sector than others. If you intend to make better decisions for your travel company, take note of how analyzing travel-related data is transforming the entire industry.

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Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA

5 Important things you lose when your business doesn’t invest in CRO

Posted by Optimization Team at Multiplica on March 22, 2018

Conversion Rate Optimization is the process of creating or enhancing a website so that it encourages users to take specific actions, such as making a purchase, filling out a form, or signing up for emails or a newsletter, or providing feedback.

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Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA