Roberto Severino

Recent Posts

How are Digital Agencies using testing in their Marketing & with their clients today?

Posted by Roberto Severino on August 15, 2017

Best practices in online marketing change and evolve all the time. Techniques that might have worked a decade ago, for example older SEO tactics and strategies, simply don’t work in today’s era. Website visitors want meaningful, personalized content. They don’t want to just click on a static web page. They expect a fully responsive site to work right on their mobile device. That’s where testing can come in handy for your online business. 

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization

How to Get Organizational Buy-in for Conversion Rate Optimization

Posted by Roberto Severino on June 27, 2017

In many organizations, you’re likely to find people who are naturally suspicious about many things. Some of them don’t understand the importance of having someone with a fresh set of eyes look at a problem. Tensions often arise as many employees compete to climb the corporate ladder.

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry

Optimization Steps in the Travel Industry

Posted by Roberto Severino on June 20, 2017

Are you blaming yourself for the lack of conversions on your travel website? On the surface, you may have a well-designed, visually appealing site and you do notice people are searching for flights and hotel rooms, but they leave before making a reservation or booking.

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry