Tracy Parks

Recent Posts

Should You Put Your UX, Optimization & Analytics Teams Under One Department?

Posted by Tracy Parks on June 14, 2017

Short answer: Yes!

Read More

Topics: Test and Optimization, Optimization Tools, User Experience

4 simple ways to increase engagement (and revenue) on your website

Posted by Tracy Parks on May 03, 2017

 

When it comes to keeping up with trends on your website, remaining fresh for your customers can be rather challenging. Dealing with the developers, providing them with a plan, coming up with a design, and then coordinating the implementation of your website… all of these steps just for the sake of putting a little red banner up on your homepage to announce a new product release or advertise a discount. It is at this point that you start thinking of other more efficient ways to bypass this long process and push out some user experiences quickly and easily on your own.

Read More

Topics: Test and Optimization, Digital and Media Marketing

Five ways travel websites can increase last-minute bookings

Posted by Tracy Parks on March 28, 2017

Last-minute travel planning can be a dreaded undertaking for many users, but for the travel industry, it is their life's blood. Getting customers to move quickly on their travel plans is a Herculean task, with prices always in flux and cost-conscience customers on the hunt for the best deal. So how can you help your site get those coveted last-minute bookings? 

Read More

Topics: Test and Optimization, Digital and Media Marketing