How to Use Personalization to Make Users Fall in Love With Your Website [Webinar]

Posted by Optimization Team at Multiplica on February 04, 2019
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Did you know that you are in a relationship with your users? 

You could be in the courtship phase and trying to attract new people to your website, or perhaps you’re already “dating” and trying to show your best self so users continue to interact with your brand. Maybe you’re in the “honeymoon phase” where your users can’t seem to get enough of you, or you’ve entered that “comfortable” and familiar stage in a relationship that only comes from having been together for a long time. Or, maybe you’ve hit a rough patch with your users and you’re doing all you can to win back their trust and their hearts.

Most online businesses are engaged in all of these types of relationships simultaneously with different subsets of users, across multiple touch points in their conversion and engagement funnels.

But, no matter what type of relationship a website is in with its users – from new user acquisition to maintaining those loyal brand evangelists – they all want that “one true thing”: for users to fall in love with their product, service, or brand and convert, ideally over and over again throughout the relationship life cycle.  

This Valentine’s Day, we break down the science behind why users fall in love with a particular website (and, just as important, why they don’t) with a special Valentine’s Day-themed webinar on how AI-powered personalization can boost your conversion rate optimization strategy and make users fall in love with your website so that they keep coming back to your brand and you achieve continuous, ongoing conversions from your users.

In the webinar, you’ll learn how to:

  • choose and implement an AI-powered personalization tool and learn how it can supercharge your conversion rate optimization strategy

  • optimize your landing pages so your users feel loved, valued, and inspired to take action

  • attract more people to your site with an improved customer experience

  • listen to what your users really want so that you can build an authentic relationship with them that increases brand loyalty and grows your revenue

danielle 1The webinar is hosted by Danielle Schwolow, Senior Growth Strategist at Multiplica, and our very own resident “Conversion Rate Optimization Scientist.” Danielle has over 10 years of experience Personalization, SEO, SEM, customer experience, email, and affiliate and loyalty marketing, and she specializes in creating innovative optimization strategies for ecommerce, travel, and entertainment websites that drive conversions and lead to overall business growth. Danielle is fluent in using analytics and complex data to produce meaningful, actionable insights for websites and optimize the user journey in today’s competitive digital space.



Join us on February 14, 2019 at 12 p.m. EST as Danielle explains how to have better chemistry with your users, and how to use the latest in AI and personalization to get them to fall head over heels in love with your website!


Have questions about the event or for Danielle? Email us at

Topics: Travel Industry Optimization, Optimization, "personalization", conversion rate optimization, webinar, AI