Master Your Teamwork & Bridge The Gap  With Adobe Target & Analytics

Posted by Laura Gratto on October 03, 2017
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“Alone we can do so little, together we can do so much.” - Helen Keller 

There couldn’t be a more suitable quote to use for describing the relationship between Adobe Target and Adobe Analytics and the importance of having these two working together to measure the success of your company’s optimization testing.

Can’t We All Just Get Along?

As a digital marketer, your goal is to optimize content to maintain your customers’ attention and meet their expectations, and you need a solution that can help you achieve both goals. Finding the right platform solution for running tests can be a battle in its own since there are so many options available. But at Multiplica, we feel there is a benefit to using a suite approach like the Adobe Marketing Cloud since it easily integrates with other Adobe and third-party solutions like Adobe Target.

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While data continues to grow at profound volumes including the types of data created daily, all too often marketers face the challenges associated with data collection, analysis, and use because of lack of training, tools, and technology resources. Because of the amount of data available, our team at Multiplica knows that there is a groundbreaking opportunity to capitalize on this data and make data-driven marketing decisions. Unfortunately, for too many, finding the right analytics tool to provide these valuable customer insights can become its own debate within their company as to which will allow you to make the most informed decisions.

Two solutions. One source of truth.

Many of Multiplica’s clients have found success in our recommendation of using a suite 00.pngapproach like the one Adobe offers. But why recommend Adobe? Now, you can start leveraging the data you’re collecting in Adobe Analytics to analyze the performance of your testing and targeting activities. With tight server-side integration between Adobe Target and Adobe Analytics, it’s easy. The Adobe Analytics enhanced reporting capability inside Adobe Target allows you to easily set up tests, report on the results, dive deeper into the analysis, and share the results with your team. Learn more about all the capabilities Adobe Target has to offer. 

Want More Reason Why You Should Use The Pair?

1.png1. Easy test setup With Adobe Analytics as your default reporting source within Adobe Target, all metrics and audiences are automatically available for future use.

 

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2. Flexible Analysis Select any success metric or audience segment from Adobe Analytics and apply it to your Adobe Target reporting for extensive filtering and analysis. 

 

3.png3. Single Data Source A constant bidirectional feed ensures the data is the same for marketers and analysts, but in its familiar location and format. 

 

4.png4. Ongoing Personalization Conduct deeper analysis in Adobe Analytics to identify and define segments and success metrics. Then access new audiences and metrics in Adobe Target.

 

If you're interested in learning more about how Multiplica can help ease your company’s internal struggle with finding and setting up a single solution approach, please email us at optimization@multiplica.us. and let us help you get back to a simpler way of raising the bar.

Topics: Test and Optimization, analytics, Optimization Tools, User Experience, AB Testing, Optimization

Written by Laura Gratto