Multiplica at LATAM Advertising & Media Summit

Posted by Briana Casali on July 21, 2016

Anne Marie Dono, Multiplica’s Managing Partner and CEO, served as a media expert on the YuMe-sponsored breakfast panel “Programmatic with a Latin Twist: Best Practices” at PortadaLat 2016, the 8th Annual LATAM Advertising and Media Summit last month in Miami, Florida. PortadaLat is the premiere conference for the Latin American and U.S. Hispanic marketing and media industries.

Anne Marie, along with fellow panelists Felipe Molina (IPG Mediabrands), Andy Berman (Global Mind), and Victor Lopez (Affiperf), discussed the current state of programmatic media buying in Latin America, including the challenges it’s facing, key players and influencers, what’s trending now, and where the industry is headed in the future.

Felipe Molina, Anne Marie Dono, Victo López y Andy Berman

Topics: News

Written by Briana Casali