Five ways travel websites can increase last-minute bookings

Posted by Tracy Parks on March 28, 2017

Last-minute travel planning can be a dreaded undertaking for many users, but for the travel industry, it is their life's blood. Getting customers to move quickly on their travel plans is a Herculean task, with prices always in flux and cost-conscience customers on the hunt for the best deal. So how can you help your site get those coveted last-minute bookings? 

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Topics: Test and Optimization, Digital and Media Marketing

5 Biggest Mistakes Travel Websites Can Easily Avoid

Posted by Rebecca Moo on March 08, 2017

 The digital travel space is infamously fast-paced and competitive as users are faced with an often overwhelming number of sites, choices, paid searches, and SEO taps that all work to drive traffic – and ultimately conversions and bookings – to their websites. So one of the biggest challenges for travel websites, and this includes online travel agencies and direct booking sites, is to create unique value in such a crowded digital marketplace by providing the best user experience possible. This “optimized” user experience then leads to increased engagement and, when done right, moves the user effortlessly from the homepage, to the category, through product detail pages, and finally to the point of conversion.

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Topics: Test and Optimization, Digital and Media Marketing

5 important things all travel websites should test

Posted by Alex Purkiss on February 28, 2017

“The world is a book, and those who do not travel read only one page.”
– Saint Augustine.

In 2015 direct spending by business and leisure travelers in the U.S. averaged $2.6 billion a day, that’s $108.1 million an hour, $1.8 million a minute, or $30,033 a second. Numbers like these can really make you wonder if your Travel Site is up to par? The only way to find out if your site is fully optimized is to test it thoroughly and continuously. After all, you can’t improve what you don’t measure, so here 5 important things all travel websites should test: 

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Topics: Test and Optimization

Top 4 Trends for Travel and Hospitality Websites in 2017

Posted by Chris Gentile on February 15, 2017

With the first month of the new year already behind us, the question on every travel professional’s mind has to be: How can we increase our bottom line in 2017? And while a new year always brings new trends and new best practices, not every trend is worth following.

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Topics: Test and Optimization

Don’t be a copycat when it comes to optimizing your website

Posted by Kristin Ravesloot on February 10, 2017

As someone who works closely with businesses who want to increase their website performance so that that they are generating more traffic, more conversions, and, obviously, more revenue, part of my job as Head of Optimization is to take our clients seamlessly and successfully through every stage of the digital optimization process (from analyzing and strategizing to testing and optimizing, from implementing to personalizing, and on to tracking and reporting).

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Topics: Test and Optimization

Don't make this optimization mistake in 2017

Posted by Kristin Ravesloot on October 28, 2016

As 2016 wraps up, companies are taking stock of what website optimization & testing worked (and what didn’t), using those insights to plan ahead for 2017. Budgets are being negotiated, strategies presented, and benchmarks set for next year, and hopefully testing and optimization are a significant portion of any company’s digital marketing budget for the new year.

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Topics: Test and Optimization

Google Launches Free Optimization Tool

Posted by Kristin Ravesloot on October 10, 2016

We’re excited to hear about Google’s upcoming October launch of it’s free optimization tool, Google Optimize! This is a web and mobile app testing and personalization tool that is also fully integrated with Google Analytics, and it’s a free version of their existing Google Optimize 360.

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Topics: News, Test and Optimization

Are Airlines Getting it Wrong?

Posted by Nicolas Visiers on September 15, 2016

Yieldr recently published a flight booking study which I found extremely interesting for several reasons (http://bit.ly/2b1ltGg). According to their study, the majority of flight bookings occur from 0-10 days ahead of the travel date. But, despite this, airlines are not fully capitalizing on these last-minute bookings, and this is partly why Yieldr predicts that there will have been 920 million empty seats on airlines in 2016. It’s not hard to imagine what 920 million empty seats means for lost revenue.

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Topics: Test and Optimization

Big Things Come in Small Packages

Posted by Briana Casali on September 07, 2016

Call to Action (CTA) buttons may be some of the smallest elements on a travel website or app, but they’re actually one of the MOST IMPORTANT PERFORMANCE ELEMENTS in the sales funnel. Why? Because users cannot move through ANY booking or checkout funnel without clicking on a CTA. CTAs prompt your visitors to act, to make that crucial move from “visitor” to “customer.”

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Topics: Test and Optimization

Brands and User Experience: When Two Become One

Posted by Nicolas Visiers on August 18, 2016

Most people would not argue that Apple, Samsung, Google, Microsoft and Amazon are probably the top 5 most valuable global brands. What I find interesting is that all of them have made significant investments in order to deliver an outstanding User Experience to their clients.

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Topics: News