You have an optimized homepage, attention-getting CTAs, and a mobile-friendly site. But are you still losing customers due to a friction-filled user experience? If so, you’re not alone. Even large brands with countless resources sometimes get UX wrong on their most important landing pages. So that you can quickly identify weaknesses in your own UX, here is a snapshot of eight seemingly no-brainer UX mistakes that even the most well-known websites still make:
The Multiplica Team is excited to be a part of Digital Travel Summit 2019, Europe's premier event for digital marketing leaders in the travel industry, on June 25-26 in London.
What are some of the topics and insights we'll be sharing?
- how to increase conversions and drive ROI
- how to create highly personalized user experiences
- current digital marketing trends, challenges, and innovations
- strategies for increasing direct bookings
- how to take an omni-channel approach to CRO
- how to leverage complex data and analytics
Here's how you can connect with us at the event and beyond:
VISIT OUR BOOTH
What: Learn more about Multiplica US, a full-service digital marketing agency that specializes in Conversion Rate Optimization, UX/UI, and Analytics for the travel industry, and pick up some of our popular "Get Shit Done" swag!
Where: Booth 3, Twickenham Stadium, London
When: June 25-26
Who: Meet our CRO experts Jan Marks, Danielle Schwolow, and Jamey Maloney
When marketers are tasked by their company leaders to activate an optimization strategy within their organization, they may not realize the hurdles and challenges that are likely to come their way in the process and the kinds of resources they’ll need to successfully optimize their company’s website(s).
To stand out in a fiercely competitive digital landscape, the best travel websites demand highly optimized, user friendly landing pages to attract and retain users. Even a few small, quick optimizations to your site’s most heavily trafficked landing pages can have a significant impact on your conversion rates, UX, and engagement metrics.
Here are some of the most impactful, yet fairly simple, optimizations you can make to your site’s landing pages in order to see the best results:
Deciding how much or how quickly to overhaul your website can be a complex decision, with multiple factors (and stakeholders) to consider. Here, we’ll lay out the two most common types of website redesign strategies – “big bang” versus gradual – and the pros and cons for each approach.
What is a “big bang redesign?”
Email is often the most profitable channels for e-commerce websites, which is why it's so important to make sure you're continuously optimizing your campaigns and testing your content to make sure you're providing users with relevant messaging that will keep them engaged and encourage them to purchase.
We've narrowed down the most important strategic factors that determine whether or not your email campaigns are successful:
The Perfect Combination: Why Running Both UX and A/B Tests on Your Site Leads to an Optimized Conversion Path
On average, hotel website conversion rates (bookings per unique monthly visitor) are only two percent That means that for every 100 people who come to your site to book a room, only two complete their purchase, while the other 98 leave to book a room elsewhere.
We all know that if you own a business and you’re not on relevant social media platforms such as LinkedIn, Facebook, Twitter & Instagram then you are SERIOUSLY missing out! Social Media can be used for branding your business, advertising your business and for the overall growth of your business. While using Social Media to maximize your business growth is great, how do you measure the effectiveness? and what do those analyzations tell you? Here are a few reasons for using social analytics and some of the tools you could use with tips on how it will benefit you in the long run: