8 Common UX Mistakes that Even Big Brands Still Make

Posted by Optimization Team at Multiplica on July 09, 2019

You have an optimized homepage, attention-getting CTAs, and a mobile-friendly site. But are you still losing customers due to a friction-filled user experience? If so, you’re not alone. Even large brands with countless resources sometimes get UX wrong on their most important landing pages. So that you can quickly identify weaknesses in your own UX, here is a snapshot of eight seemingly no-brainer UX mistakes that even the most well-known websites still make: 

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Topics: User Experience, AB Testing, Optimization

Multiplica is Headed to Digital Travel Summit!

Posted by Optimization Team at Multiplica on June 21, 2019

The Multiplica Team is excited to be a part of Digital Travel Summit 2019, Europe's premier event for digital marketing leaders in the travel industry, on June 25-26 in London.  

What are some of the topics and insights we'll be sharing?

      - how to increase conversions and drive ROI 
      - how to create highly personalized user experiences       
      - current digital marketing trends, challenges, and innovations 
      - strategies for increasing direct bookings 
      - how to take an omni-channel approach to CRO
      - how to leverage complex data and analytics 

Here's how you can connect with us at the event and beyond:

VISIT OUR BOOTH

What: Learn more about Multiplica US, a full-service digital marketing agency that specializes in Conversion Rate Optimization, UX/UI, and Analytics for the travel industry, and pick up some of our popular "Get Shit Done" swag! 

Where: Booth 3, Twickenham Stadium, London 

When: June 25-26

Who: Meet our CRO experts Jan Marks, Danielle Schwolow, and Jamey Maloney

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Topics: Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization, digital marketing, conversion rate optimization, events

How to Overcome the 4 Most Common Roadblocks to Website Optimization

Posted by Danielle Schwolow on May 09, 2019

When marketers are tasked by their company leaders to activate an optimization strategy within their organization, they may not realize the hurdles and challenges that are likely to come their way in the process and the kinds of resources they’ll need to successfully optimize their company’s website(s). 

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Topics: Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization, "personalization", digital marketing, conversion rate optimization

4 Quick, Easy Ways to Optimize Landing Pages for Travel Websites

Posted by Optimization Team at Multiplica on December 06, 2018

 To stand out in a fiercely competitive digital landscape, the best travel websites demand highly optimized, user friendly landing pages to attract and retain users. Even a few small, quick optimizations to your site’s most heavily trafficked landing pages can have a significant impact on your conversion rates, UX, and engagement metrics. 

Here are some of the most impactful, yet fairly simple, optimizations you can make to your site’s landing pages in order to see the best results:

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Topics: Travel Industry Optimization, Travel Industry, AB Testing, Optimization

Big Bang Versus Iterative: What’s the Best Approach to Redesigning Your Website?

Posted by Florencia Carrizo Heit on November 27, 2018

Deciding how much or how quickly to overhaul your website can be a complex decision, with multiple factors (and stakeholders) to consider. Here, we’ll lay out the two most common types of website redesign strategies – “big bang” versus gradual – and the pros and cons for each approach.

What is a “big bang redesign?”

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Topics: User Experience, AB Testing, Optimization, design

4 Ways Ecommerce Websites Can Win Customers, Improve Conversion Rates with Optimized Email Campaigns

Posted by Danielle Schwolow on September 18, 2018

Email is often the most profitable channels for e-commerce websites, which is why it's so important to make sure you're continuously optimizing your campaigns and testing your content to make sure you're providing users with relevant messaging that will keep them engaged and encourage them to purchase.

We've narrowed down the most important strategic factors that determine whether or not your email campaigns are successful: 

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Topics: AB Testing, E-Commerce, Optimization, Sales, digital marketing, ecommerce, email

The Perfect Combination: Why Running Both UX and A/B Tests on Your Site Leads to an Optimized Conversion Path

Posted by Optimization Team at Multiplica on July 10, 2018

The Perfect Combination: Why Running Both UX and A/B Tests on Your Site Leads to an Optimized Conversion Path

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Topics: Test and Optimization, Digital and Media Marketing, User Experience, AB Testing, Optimization

Do You Want More Direct Bookings, Conversions on Your Hotel Website? Stop Making These 5 Mistakes

Posted by Optimization Team at Multiplica on June 26, 2018

On average, hotel website conversion rates (bookings per unique monthly visitor) are only two percent That means that for every 100 people who come to your site to book a room, only two complete their purchase, while the other 98 leave to book a room elsewhere. 

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Topics: Test and Optimization, Digital and Media Marketing, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization

Master Your Teamwork & Bridge The Gap  With Adobe Target & Analytics

Posted by Laura Gratto on October 03, 2017

“Alone we can do so little, together we can do so much.” - Helen Keller 

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Topics: Test and Optimization, analytics, Optimization Tools, User Experience, AB Testing, Optimization

Beginners help with Social Media

Posted by Darren Thomas on September 05, 2017

We all know that if you own a business and you’re not on relevant social media platforms such as LinkedIn, Facebook, Twitter & Instagram then you are SERIOUSLY missing out! Social Media can be used for branding your business, advertising your business and for the overall growth of your business. While using Social Media to maximize your business growth is great, how do you measure the effectiveness? and what do those analyzations tell you? Here are a few reasons for using social analytics and some of the tools you could use with tips on how it will benefit you in the long run:

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization, Social Media Basics