There are several dozen optimization tools out there. All of them offer something unique and come with different approaches to testing. Each tool provides a platform where you can launch optimization tests. Where these tools differ is usually in the features that they provide such as segmentation or audience groups, personalization, third-party API integration, or customizations. Since there are so many tools to choose from and we don’t have the space to squeeze them all in, let me touch on some of the more widely known tools out there.
Whether you have been involved in your business for decades or are just starting off, there are many ways that using optimization strategies can benefit your company. By improving your customer experience, you will increase your most important metrics and ultimately your bottom line. There are two general ways you can go about bringing an optimization strategy to your business, you can follow industry best practices or you can look at your consumer data to analyze your pains and gains.
So you’re a newbie to the Optimization, Testing, UX and the customer centric approach and world. Finding you’re way around and even some of the terms seem to puzzle you.
If you have been following along with our webinars, case studies, U-tube videos, and blogs, I am sure you are pretty familiar with A/B testing by now. However, if you have just discovered us and A/B testing, where have you been? You are missing all the fun!