In short, yes testing works, and no, not all Band-Aids are for boo boos.
Whether you have been involved in your business for decades or are just starting off, there are many ways that using optimization strategies can benefit your company. By improving your customer experience, you will increase your most important metrics and ultimately your bottom line. There are two general ways you can go about bringing an optimization strategy to your business, you can follow industry best practices or you can look at your consumer data to analyze your pains and gains.
So you’re a newbie to the Optimization, Testing, UX and the customer centric approach and world. Finding you’re way around and even some of the terms seem to puzzle you.
If you have been following along with our webinars, case studies, U-tube videos, and blogs, I am sure you are pretty familiar with A/B testing by now. However, if you have just discovered us and A/B testing, where have you been? You are missing all the fun!