5 Important Things All Data-Driven Marketers Need to Know About Adobe Target

Posted by Thomas Schwolow on November 01, 2017

Adobe Target is one of the world’s most powerful optimization tools, allowing you to completely target your customized audiences of people coming to your website and set up your unique page experiences hile also using many of Adobe’s other tool suites.

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Topics: Test and Optimization, Digital and Media Marketing, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

Top 5 Ways To Use Facebook Chatbots for E-commerce Optimization

Posted by Danielle Schwolow on October 26, 2017

First of all, what exactly is a Facebook chatbot and what are they capable of? Actually, quite a lot! Facebook chatbots can automatically answer questions, send mass push notifications, sell products, tell stories, and much more. You can send out a new video, interactive conversation, or product to your entire audience in an instant. Chatbots are also great for customer support but are exceptional when it comes to marketing and customer engagement. You have a new method of communication/acquisition when you deploy a chatbot to your brand.

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Topics: Digital and Media Marketing, targeting, analytics, User Experience, E-Commerce, Chatbot

Master Your Teamwork & Bridge The Gap  With Adobe Target & Analytics

Posted by Laura Gratto on October 03, 2017

“Alone we can do so little, together we can do so much.” - Helen Keller 

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Topics: Test and Optimization, analytics, Optimization Tools, User Experience, AB Testing, Optimization

4 reasons why you need to get better at analyzing data

Posted by Chris Gentile on May 23, 2017
Data plays an integral part in just about every business today, especially in e-commerce. However, the thing about data is that it’s completely useless if you don’t know what to do with it.
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Topics: Test and Optimization, analytics, data