For years, marketers have been focusing much of their attention on search engine optimization (SEO). However, as time progresses and users come to expect flawless, easy interactions with sites and apps, focusing solely on keywords and site optimization aren't nearly enough to drive conversions and increase traffic, engagement, user satisfaction. Instead, digital optimization is quickly becoming one of the most important ways businesses can ensure their websites and content rank high in search engines, provide users with the best experience, target the right audiences, and, ultimately, increase conversions and revenue.
Clients and potential clients are used to hearing what digital marketing agencies can do for them, like how the agency can improve your website, improve your brand, streamline your user journey, and send your online sales and conversions soaring. But, did you know there are many things you – the client – can do when you hire a digital marketing agency that can have a significant impact on the scope and scale of the success you achieve?
If you’re not already familiar with the benefits of website optimization, including personalization and testing, to your online business, now is the time to make this a top business priority for 2018. According to Google, users abandon over $280 billion in their digital shopping carts every year. But key optimization strategies like rigorous, strategic testing can go a long way to keeping these customers on the path to conversion and reducing the rate of cart or site abandonment. One recent study conducted by Marketing Insider Group claims a whopping 78% of US Internet users say when a site provides them with relevant content, they are more likely to complete a purchase. So by extracting useful insights from your consumer’s behavior and data through testing, you can create this “relevant” content and compelling, persuasive experiences for your visitors that drive conversions and increase your revenue.
Out with the old, in with the new! This saying has never been truer for all things online. Like those nifty bell-bottom jeans your mom sported back in the 70s (or maybe even you for that matter), not all online trends stay cool. Sometimes you need to know when to hang stuff in the closet for good. Below is a list of website trends or fads that are best left in the past – they were really cool for their time, but they have no business on your site anymore.
Are you new to Website Optimization, Personalization, and UX and not sure if or why you should be working with a digital marketing agency on these things? Here are the 5 most important questions you should consider when deciding whether or not to hire an agency to optimize and improve your website so that it’s driving your most important KPIs:
We may only be a few weeks away from Christmas, but there are still some important last-minute optimizations you can make to your e-commerce or travel website that will increase conversions, boost time spent on your site, simplify your user journey, encourage brand loyalty to your site, and in general have a positive impact on your end-of-year revenue.
A great landing page should not only capture your audience’s attention, but it should also compel them to do something. And while you should never give any of your landing pages too many responsibilities (they just aren’t equipped to handle that kind of pressure), if you give them one task and provide the right tools to perform that task, your landing pages have the potential to be conversion ninjas.