Big Bang Versus Iterative: What’s the Best Approach to Redesigning Your Website?

Posted by Florencia Carrizo Heit on November 27, 2018

Deciding how much or how quickly to overhaul your website can be a complex decision, with multiple factors (and stakeholders) to consider. Here, we’ll lay out the two most common types of website redesign strategies – “big bang” versus gradual – and the pros and cons for each approach.

What is a “big bang redesign?”

Read More

Topics: User Experience, design, Optimization, AB Testing