What is digital optimization?

Posted by MultiplicaUSA on February 01, 2018

For years, marketers have been focusing much of their attention on search engine optimization (SEO). However, as time progresses and users come to expect flawless, easy interactions with sites and apps, focusing solely on keywords and site optimization aren't nearly enough to drive conversions and increase traffic, engagement, user satisfaction. Instead, digital optimization is quickly becoming one of the most important ways businesses can ensure their websites and content rank high in search engines, provide users with the best experience, target the right audiences, and, ultimately, increase conversions and revenue.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

Top 10 DOs and DON’Ts: The most important things to know before you hire a digital marketing agency

Posted by MultiplicaUSA on January 25, 2018

Clients and potential clients are used to hearing what digital marketing agencies can do for them, like how the agency can improve your website, improve your brand, streamline your user journey, and send your online sales and conversions soaring. But, did you know there are many things you – the client – can do when you hire a digital marketing agency that can have a significant impact on the scope and scale of the success you achieve?

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

How To Build a “Testing Roadmap” That Drives Conversions, Revenue For Your Website

Posted by Melanie Bernal on January 04, 2018

If you’re not already familiar with the benefits of website optimization, including personalization and testing, to your online business, now is the time to make this a top business priority for 2018. According to Google, users abandon over $280 billion in their digital shopping carts every year. But key optimization strategies like rigorous, strategic testing can go a long way to keeping these customers on the path to conversion and reducing the rate of cart or site abandonment. One recent study conducted by Marketing Insider Group claims a whopping 78% of US Internet users say when a site provides them with relevant content, they are more likely to complete a purchase. So by extracting useful insights from your consumer’s behavior and data through testing, you can create this “relevant” content and compelling, persuasive experiences for your visitors that drive conversions and increase your revenue.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

3 Website Trends That Are So Over

Posted by Chris Gentile on December 19, 2017

Out with the old, in with the new! This saying has never been truer for all things online. Like those nifty bell-bottom jeans your mom sported back in the 70s (or maybe even you for that matter), not all online trends stay cool. Sometimes you need to know when to hang stuff in the closet for good. Below is a list of website trends or fads that are best left in the past – they were really cool for their time, but they have no business on your site anymore.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

5 Things to Consider When Hiring a Digital Marketing Agency

Posted by Jorge Lira on December 13, 2017

Are you new to Website Optimization, Personalization, and UX and not sure if or why you should be working with a digital marketing agency on these things? Here are the 5 most important questions you should consider when deciding whether or not to hire an agency to optimize and improve your website so that it’s driving your most important KPIs:

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

7 Last-Minute Website Optimizations To Make NOW To Increase Holiday Conversions

Posted by Danielle Schwolow on December 05, 2017

We may only be a few weeks away from Christmas, but there are still some important last-minute optimizations you can make to your e-commerce or travel website that will increase conversions, boost time spent on your site, simplify your user journey, encourage brand loyalty to your site, and in general have a positive impact on your end-of-year revenue.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

4 Digital Optimization Trends Companies Should Pay Attention to in 2018

Posted by Jorge Lira on November 20, 2017

With the end of 2017 rapidly approaching, now is the time to look back and reflect on all of the changes in digital marketing trends this past year and what we should look forward to seeing in the year to come.

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Topics: Test and Optimization, Digital and Media Marketing, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

The Future of Website Optimization and UX

Posted by Jorge Lira on November 08, 2017

Revamping a website completely is usually an intensive project. However, given shifting tastes, evolving user behavior and the rapidly changing technology landscape, companies have little choice but to continually optimize their websites and reevaluate their user experience to stay up to date with best practices.

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Topics: Test and Optimization, Digital and Media Marketing, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

5 Important Things All Data-Driven Marketers Need to Know About Adobe Target

Posted by Thomas Schwolow on November 01, 2017

Adobe Target is one of the world’s most powerful optimization tools, allowing you to completely target your customized audiences of people coming to your website and set up your unique page experiences hile also using many of Adobe’s other tool suites.

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Topics: Test and Optimization, Digital and Media Marketing, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

Top 5 Ways To Use Facebook Chatbots for E-commerce Optimization

Posted by Danielle Schwolow on October 26, 2017

First of all, what exactly is a Facebook chatbot and what are they capable of? Actually, quite a lot! Facebook chatbots can automatically answer questions, send mass push notifications, sell products, tell stories, and much more. You can send out a new video, interactive conversation, or product to your entire audience in an instant. Chatbots are also great for customer support but are exceptional when it comes to marketing and customer engagement. You have a new method of communication/acquisition when you deploy a chatbot to your brand.

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Topics: Digital and Media Marketing, targeting, analytics, User Experience, E-Commerce, Chatbot