4 simple ways to increase engagement (and revenue) on your website

Posted by Tracy Parks on May 03, 2017

 

When it comes to keeping up with trends on your website, remaining fresh for your customers can be rather challenging. Dealing with the developers, providing them with a plan, coming up with a design, and then coordinating the implementation of your website… all of these steps just for the sake of putting a little red banner up on your homepage to announce a new product release or advertise a discount. It is at this point that you start thinking of other more efficient ways to bypass this long process and push out some user experiences quickly and easily on your own.

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Topics: Test and Optimization, Digital and Media Marketing

Five ways travel websites can increase last-minute bookings

Posted by Tracy Parks on March 28, 2017

Last-minute travel planning can be a dreaded undertaking for many users, but for the travel industry, it is their life's blood. Getting customers to move quickly on their travel plans is a Herculean task, with prices always in flux and cost-conscience customers on the hunt for the best deal. So how can you help your site get those coveted last-minute bookings? 

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Topics: Test and Optimization, Digital and Media Marketing

5 Biggest Mistakes Travel Websites Can Easily Avoid

Posted by Rebecca Moo on March 08, 2017

 The digital travel space is infamously fast-paced and competitive as users are faced with an often overwhelming number of sites, choices, paid searches, and SEO taps that all work to drive traffic – and ultimately conversions and bookings – to their websites. So one of the biggest challenges for travel websites, and this includes online travel agencies and direct booking sites, is to create unique value in such a crowded digital marketplace by providing the best user experience possible. This “optimized” user experience then leads to increased engagement and, when done right, moves the user effortlessly from the homepage, to the category, through product detail pages, and finally to the point of conversion.

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Topics: Test and Optimization, Digital and Media Marketing

Media Buying in LATAM: Choosing the Right Agency

Posted by Briana Casali on July 25, 2016

HOW TO CHOOSE THE BEST PAN-REGIONAL AGENCY FOR MEDIA BUYING IN LATAM

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Topics: Digital and Media Marketing

2016 will turn your marketing upside down

Posted by Nicolas Visiers on April 26, 2016

The people in the picture should have much more influence in your Marketing decisions during 2016.

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Topics: Digital and Media Marketing

You are wrong, congratulations!

Posted by Nicolas Visiers on April 19, 2016

Digital Strategists now face a major challenge, because they have to pool ideas from users, product people, UX experts, agency creative, competition and obviously from their C-level executive team. They then need to test them and see which ones produce the expected results based on the KPI's that have been defined: better conversion, higher interaction rate... Now, Marketing is all about managing a portfolio of ideas, knowing how to prioritize them, tracking the results we get so we can start working on the right mix to outpace our competitors and engage or sell to our users.

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Topics: Digital and Media Marketing