3 Website Trends That Are So Over

Posted by Chris Gentile on December 19, 2017

Out with the old, in with the new! This saying has never been truer for all things online. Like those nifty bell-bottom jeans your mom sported back in the 70s (or maybe even you for that matter), not all online trends stay cool. Sometimes you need to know when to hang stuff in the closet for good. Below is a list of website trends or fads that are best left in the past – they were really cool for their time, but they have no business on your site anymore.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

5 Things to Consider When Hiring a Digital Marketing Agency

Posted by Jorge Lira on December 13, 2017

Are you new to Website Optimization, Personalization, and UX and not sure if or why you should be working with a digital marketing agency on these things? Here are the 5 most important questions you should consider when deciding whether or not to hire an agency to optimize and improve your website so that it’s driving your most important KPIs:

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

7 Last-Minute Website Optimizations To Make NOW To Increase Holiday Conversions

Posted by Danielle Schwolow on December 05, 2017

We may only be a few weeks away from Christmas, but there are still some important last-minute optimizations you can make to your e-commerce or travel website that will increase conversions, boost time spent on your site, simplify your user journey, encourage brand loyalty to your site, and in general have a positive impact on your end-of-year revenue.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

4 Digital Optimization Trends Companies Should Pay Attention to in 2018

Posted by Jorge Lira on November 20, 2017

With the end of 2017 rapidly approaching, now is the time to look back and reflect on all of the changes in digital marketing trends this past year and what we should look forward to seeing in the year to come.

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Topics: Test and Optimization, Digital and Media Marketing, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

The Future of Website Optimization and UX

Posted by Jorge Lira on November 08, 2017

Revamping a website completely is usually an intensive project. However, given shifting tastes, evolving user behavior and the rapidly changing technology landscape, companies have little choice but to continually optimize their websites and reevaluate their user experience to stay up to date with best practices.

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Topics: Test and Optimization, Digital and Media Marketing, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

5 Important Things All Data-Driven Marketers Need to Know About Adobe Target

Posted by Thomas Schwolow on November 01, 2017

Adobe Target is one of the world’s most powerful optimization tools, allowing you to completely target your customized audiences of people coming to your website and set up your unique page experiences hile also using many of Adobe’s other tool suites.

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Topics: Test and Optimization, Digital and Media Marketing, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

Top 5 Ways To Use Facebook Chatbots for E-commerce Optimization

Posted by Danielle Schwolow on October 26, 2017

First of all, what exactly is a Facebook chatbot and what are they capable of? Actually, quite a lot! Facebook chatbots can automatically answer questions, send mass push notifications, sell products, tell stories, and much more. You can send out a new video, interactive conversation, or product to your entire audience in an instant. Chatbots are also great for customer support but are exceptional when it comes to marketing and customer engagement. You have a new method of communication/acquisition when you deploy a chatbot to your brand.

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Topics: Digital and Media Marketing, targeting, analytics, User Experience, E-Commerce, Chatbot

4 simple ways to increase engagement (and revenue) on your website

Posted by Tracy Parks on May 03, 2017

 

When it comes to keeping up with trends on your website, remaining fresh for your customers can be rather challenging. Dealing with the developers, providing them with a plan, coming up with a design, and then coordinating the implementation of your website… all of these steps just for the sake of putting a little red banner up on your homepage to announce a new product release or advertise a discount. It is at this point that you start thinking of other more efficient ways to bypass this long process and push out some user experiences quickly and easily on your own.

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Topics: Test and Optimization, Digital and Media Marketing

Five ways travel websites can increase last-minute bookings

Posted by Tracy Parks on March 28, 2017

Last-minute travel planning can be a dreaded undertaking for many users, but for the travel industry, it is their life's blood. Getting customers to move quickly on their travel plans is a Herculean task, with prices always in flux and cost-conscience customers on the hunt for the best deal. So how can you help your site get those coveted last-minute bookings? 

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Topics: Test and Optimization, Digital and Media Marketing

5 Biggest Mistakes Travel Websites Can Easily Avoid

Posted by Rebecca Moo on March 08, 2017

 The digital travel space is infamously fast-paced and competitive as users are faced with an often overwhelming number of sites, choices, paid searches, and SEO taps that all work to drive traffic – and ultimately conversions and bookings – to their websites. So one of the biggest challenges for travel websites, and this includes online travel agencies and direct booking sites, is to create unique value in such a crowded digital marketplace by providing the best user experience possible. This “optimized” user experience then leads to increased engagement and, when done right, moves the user effortlessly from the homepage, to the category, through product detail pages, and finally to the point of conversion.

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Topics: Test and Optimization, Digital and Media Marketing