When marketers are tasked by their company leaders to activate an optimization strategy within their organization, they may not realize the hurdles and challenges that are likely to come their way in the process and the kinds of resources they’ll need to successfully optimize their company’s website(s).
Email is often the most profitable channels for e-commerce websites, which is why it's so important to make sure you're continuously optimizing your campaigns and testing your content to make sure you're providing users with relevant messaging that will keep them engaged and encourage them to purchase.
We've narrowed down the most important strategic factors that determine whether or not your email campaigns are successful:
Finding the right digital marketing agency to work with that suits your needs is kind of like going on a first date. Will you get along? Will it be a good match? Will it lead to a long, fulfilling relationship? Or, will you both leave disappointed and frustrated?