Multiplica is Headed to Digital Travel Summit!

Posted by Optimization Team at Multiplica on June 21, 2019

The Multiplica Team is excited to be a part of Digital Travel Summit 2019, Europe's premier event for digital marketing leaders in the travel industry, on June 25-26 in London.  

What are some of the topics and insights we'll be sharing?

      - how to increase conversions and drive ROI 
      - how to create highly personalized user experiences       
      - current digital marketing trends, challenges, and innovations 
      - strategies for increasing direct bookings 
      - how to take an omni-channel approach to CRO
      - how to leverage complex data and analytics 

Here's how you can connect with us at the event and beyond:

VISIT OUR BOOTH

What: Learn more about Multiplica US, a full-service digital marketing agency that specializes in Conversion Rate Optimization, UX/UI, and Analytics for the travel industry, and pick up some of our popular "Get Shit Done" swag! 

Where: Booth 3, Twickenham Stadium, London 

When: June 25-26

Who: Meet our CRO experts Jan Marks, Danielle Schwolow, and Jamey Maloney

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Topics: Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization, digital marketing, conversion rate optimization, events

How to Overcome the 4 Most Common Roadblocks to Website Optimization

Posted by Danielle Schwolow on May 09, 2019

When marketers are tasked by their company leaders to activate an optimization strategy within their organization, they may not realize the hurdles and challenges that are likely to come their way in the process and the kinds of resources they’ll need to successfully optimize their company’s website(s). 

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Topics: Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization, "personalization", digital marketing, conversion rate optimization

4 Ways Ecommerce Websites Can Win Customers, Improve Conversion Rates with Optimized Email Campaigns

Posted by Danielle Schwolow on September 18, 2018

Email is often the most profitable channels for e-commerce websites, which is why it's so important to make sure you're continuously optimizing your campaigns and testing your content to make sure you're providing users with relevant messaging that will keep them engaged and encourage them to purchase.

We've narrowed down the most important strategic factors that determine whether or not your email campaigns are successful: 

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Topics: AB Testing, E-Commerce, Optimization, Sales, digital marketing, ecommerce, email