The Future of Website Optimization and UX

Posted by Jorge Lira on November 08, 2017

Revamping a website completely is usually an intensive project. However, given shifting tastes, evolving user behavior and the rapidly changing technology landscape, companies have little choice but to continually optimize their websites and reevaluate their user experience to stay up to date with best practices.

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Topics: Test and Optimization, Digital and Media Marketing, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

5 Important Things All Data-Driven Marketers Need to Know About Adobe Target

Posted by Thomas Schwolow on November 01, 2017

Adobe Target is one of the world’s most powerful optimization tools, allowing you to completely target your customized audiences of people coming to your website and set up your unique page experiences hile also using many of Adobe’s other tool suites.

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Topics: Test and Optimization, Digital and Media Marketing, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

Top 5 Ways To Use Facebook Chatbots for E-commerce Optimization

Posted by Danielle Schwolow on October 26, 2017

First of all, what exactly is a Facebook chatbot and what are they capable of? Actually, quite a lot! Facebook chatbots can automatically answer questions, send mass push notifications, sell products, tell stories, and much more. You can send out a new video, interactive conversation, or product to your entire audience in an instant. Chatbots are also great for customer support but are exceptional when it comes to marketing and customer engagement. You have a new method of communication/acquisition when you deploy a chatbot to your brand.

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Topics: Digital and Media Marketing, targeting, analytics, User Experience, E-Commerce, Chatbot

What we have Learned about using Optimization for Promotions and Sales

Posted by Chris Gentile on July 24, 2017

In short, yes testing works, and no, not all Band-Aids are for boo boos.

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, E-Commerce, Optimization, Promotion, Sales

How to Incorporate Conversion Optimization Strategies to E-Commerce Companies That Don't Strategize

Posted by Danielle Schwolow on July 17, 2017

   Whether you have been involved in your business for decades or are just starting off, there are many ways that using optimization strategies can benefit your company. By improving your customer experience, you will increase your most important metrics and ultimately your bottom line.  There are two general ways you can go about bringing an optimization strategy to your business, you can follow industry best practices or you can look at your consumer data to analyze your pains and gains.

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, E-Commerce