Google Launches Free Optimization Tool

Posted by Kristin Ravesloot on October 10, 2016

We’re excited to hear about Google’s upcoming October launch of it’s free optimization tool, Google Optimize! This is a web and mobile app testing and personalization tool that is also fully integrated with Google Analytics, and it’s a free version of their existing Google Optimize 360.

Read More

Topics: News, Test and Optimization

Brands and User Experience: When Two Become One

Posted by Nicolas Visiers on August 18, 2016

Most people would not argue that Apple, Samsung, Google, Microsoft and Amazon are probably the top 5 most valuable global brands. What I find interesting is that all of them have made significant investments in order to deliver an outstanding User Experience to their clients.

Read More

Topics: News

Multiplica Partners with Global Optimization Hub Qubit

Posted by Briana Casali on August 12, 2016

Multiplica US has joined Qubit’s “Solution Partner Program” in efforts to deliver an enhanced optimization experience to clients that strengthens our data-driven philosophy, deepens our analytical insights, and sharpens our targeting and personalization capabilities.

Read More

Topics: News

Multiplica at LATAM Advertising & Media Summit

Posted by Briana Casali on July 21, 2016

Anne Marie Dono, Multiplica’s Managing Partner and CEO, served as a media expert on the YuMe-sponsored breakfast panel “Programmatic with a Latin Twist: Best Practices” at PortadaLat 2016, the 8th Annual LATAM Advertising and Media Summit last month in Miami, Florida. PortadaLat is the premiere conference for the Latin American and U.S. Hispanic marketing and media industries.

Read More

Topics: News