8 Common UX Mistakes that Even Big Brands Still Make

Posted by Optimization Team at Multiplica on July 09, 2019

You have an optimized homepage, attention-getting CTAs, and a mobile-friendly site. But are you still losing customers due to a friction-filled user experience? If so, you’re not alone. Even large brands with countless resources sometimes get UX wrong on their most important landing pages. So that you can quickly identify weaknesses in your own UX, here is a snapshot of eight seemingly no-brainer UX mistakes that even the most well-known websites still make: 

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Topics: User Experience, AB Testing, Optimization

Multiplica is Headed to Digital Travel Summit!

Posted by Optimization Team at Multiplica on June 21, 2019

The Multiplica Team is excited to be a part of Digital Travel Summit 2019, Europe's premier event for digital marketing leaders in the travel industry, on June 25-26 in London.  

What are some of the topics and insights we'll be sharing?

      - how to increase conversions and drive ROI 
      - how to create highly personalized user experiences       
      - current digital marketing trends, challenges, and innovations 
      - strategies for increasing direct bookings 
      - how to take an omni-channel approach to CRO
      - how to leverage complex data and analytics 

Here's how you can connect with us at the event and beyond:


What: Learn more about Multiplica US, a full-service digital marketing agency that specializes in Conversion Rate Optimization, UX/UI, and Analytics for the travel industry, and pick up some of our popular "Get Shit Done" swag! 

Where: Booth 3, Twickenham Stadium, London 

When: June 25-26

Who: Meet our CRO experts Jan Marks, Danielle Schwolow, and Jamey Maloney

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Topics: Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization, digital marketing, conversion rate optimization, events

How to Overcome the 4 Most Common Roadblocks to Website Optimization

Posted by Danielle Schwolow on May 09, 2019

When marketers are tasked by their company leaders to activate an optimization strategy within their organization, they may not realize the hurdles and challenges that are likely to come their way in the process and the kinds of resources they’ll need to successfully optimize their company’s website(s). 

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Topics: Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization, "personalization", digital marketing, conversion rate optimization

How to Optimize Your Travel Website for Voice Search: 6 Simple Strategies

Posted by Optimization Team at Multiplica on February 21, 2019

We are in the midst of a rapid technology shift with the rise of voice search. Google projects that 50 percent of all online searches will be voice searches by 2020, and the devices for these will be in 55 percent of U.S. homes by 2022.  

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Topics: Travel Industry Optimization, Travel, Travel Industry, Optimization, conversion rate optimization, voice search optimization, voice search

How to Use Personalization to Make Users Fall in Love With Your Website [Webinar]

Posted by Optimization Team at Multiplica on February 04, 2019

Did you know that you are in a relationship with your users? 

You could be in the courtship phase and trying to attract new people to your website, or perhaps you’re already “dating” and trying to show your best self so users continue to interact with your brand. Maybe you’re in the “honeymoon phase” where your users can’t seem to get enough of you, or you’ve entered that “comfortable” and familiar stage in a relationship that only comes from having been together for a long time. Or, maybe you’ve hit a rough patch with your users and you’re doing all you can to win back their trust and their hearts.

Most online businesses are engaged in all of these types of relationships simultaneously with different subsets of users, across multiple touch points in their conversion and engagement funnels.

But, no matter what type of relationship a website is in with its users – from new user acquisition to maintaining those loyal brand evangelists – they all want that “one true thing”: for users to fall in love with their product, service, or brand and convert, ideally over and over again throughout the relationship life cycle.  

This Valentine’s Day, we break down the science behind why users fall in love with a particular website (and, just as important, why they don’t) with a special Valentine’s Day-themed webinar on how AI-powered personalization can boost your conversion rate optimization strategy and make users fall in love with your website so that they keep coming back to your brand and you achieve continuous, ongoing conversions from your users.

In the webinar, you’ll learn how to:

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Topics: Travel Industry Optimization, Optimization, "personalization", conversion rate optimization, webinar, AI

How to Optimize Your Website’s Content for Higher Conversions in 2019

Posted by Optimization Team at Multiplica on January 08, 2019

The optimization of your website’s content is critical to boosting conversion rates and authentically creating an engaging user experience. Some trends that are driving changes in the CX can help you exceed customer expectations and enjoy a higher conversion rate in 2019:

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Topics: Travel Industry Optimization, Optimization, content, content marketing

4 Quick, Easy Ways to Optimize Landing Pages for Travel Websites

Posted by Optimization Team at Multiplica on December 06, 2018

 To stand out in a fiercely competitive digital landscape, the best travel websites demand highly optimized, user friendly landing pages to attract and retain users. Even a few small, quick optimizations to your site’s most heavily trafficked landing pages can have a significant impact on your conversion rates, UX, and engagement metrics. 

Here are some of the most impactful, yet fairly simple, optimizations you can make to your site’s landing pages in order to see the best results:

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Topics: Travel Industry Optimization, Travel Industry, AB Testing, Optimization

Big Bang Versus Iterative: What’s the Best Approach to Redesigning Your Website?

Posted by Florencia Carrizo Heit on November 27, 2018

Deciding how much or how quickly to overhaul your website can be a complex decision, with multiple factors (and stakeholders) to consider. Here, we’ll lay out the two most common types of website redesign strategies – “big bang” versus gradual – and the pros and cons for each approach.

What is a “big bang redesign?”

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Topics: User Experience, AB Testing, Optimization, design

4 Ways Ecommerce Websites Can Win Customers, Improve Conversion Rates with Optimized Email Campaigns

Posted by Danielle Schwolow on September 18, 2018

Email is often the most profitable channels for e-commerce websites, which is why it's so important to make sure you're continuously optimizing your campaigns and testing your content to make sure you're providing users with relevant messaging that will keep them engaged and encourage them to purchase.

We've narrowed down the most important strategic factors that determine whether or not your email campaigns are successful: 

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Topics: AB Testing, E-Commerce, Optimization, Sales, digital marketing, ecommerce, email

10 Most Important Questions Companies Should Ask Before Hiring a Digital Marketing Agency

Posted by Alex Purkiss on September 07, 2018

Finding the right digital marketing agency to work with that suits your needs is kind of like going on a first date. Will you get along? Will it be a good match? Will it lead to a long, fulfilling relationship? Or, will you both leave disappointed and frustrated?  

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Topics: Optimization, digital marketing agency, digital marketing