Beginners help with Social Media

Posted by Darren Thomas on September 05, 2017

We all know that if you own a business and you’re not on relevant social media platforms such as LinkedIn, Facebook, Twitter & Instagram then you are SERIOUSLY missing out! Social Media can be used for branding your business, advertising your business and for the overall growth of your business. While using Social Media to maximize your business growth is great, how do you measure the effectiveness? and what do those analyzations tell you? Here are a few reasons for using social analytics and some of the tools you could use with tips on how it will benefit you in the long run:

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization, Social Media Basics

How are Digital Agencies using testing in their Marketing & with their clients today?

Posted by Roberto Severino on August 15, 2017

Best practices in online marketing change and evolve all the time. Techniques that might have worked a decade ago, for example older SEO tactics and strategies, simply don’t work in today’s era. Website visitors want meaningful, personalized content. They don’t want to just click on a static web page. They expect a fully responsive site to work right on their mobile device. That’s where testing can come in handy for your online business. 

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization

Testing Strategies for Travel Companies

Posted by Rebecca Moo on August 08, 2017

Best practices are the first go to’s when testing but it’s important to know that not all best practices are always applicable. The next go to’s are understanding the user and how they react to your websites experience. What’s interesting is that testing best practices or user experiences differ from one vertical to the next. Furthermore, a user coming from a social media platform like Facebook is very different than one coming from LinkedIn for example while a user landing on site from an email received or paid search advertisement, will react very differently.

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization

Optimization Tools in the Industry today, Some of the Strengths of each Tool

Posted by Tracy Parks on July 31, 2017

There are several dozen optimization tools out there. All of them offer something unique and come with different approaches to testing. Each tool provides a platform where you can launch optimization tests. Where these tools differ is usually in the features that they provide such as segmentation or audience groups, personalization, third-party API integration, or customizations. Since there are so many tools to choose from and we don’t have the space to squeeze them all in, let me touch on some of the more widely known tools out there.

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization

What we have Learned about using Optimization for Promotions and Sales

Posted by Chris Gentile on July 24, 2017

In short, yes testing works, and no, not all Band-Aids are for boo boos.

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, E-Commerce, Optimization, Promotion, Sales