How to Get Organizational Buy-in for Conversion Rate Optimization

Posted by Roberto Severino on June 27, 2017

In many organizations, you’re likely to find people who are naturally suspicious about many things. Some of them don’t understand the importance of having someone with a fresh set of eyes look at a problem. Tensions often arise as many employees compete to climb the corporate ladder.

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry

Optimization Steps in the Travel Industry

Posted by Roberto Severino on June 20, 2017

Are you blaming yourself for the lack of conversions on your travel website? On the surface, you may have a well-designed, visually appealing site and you do notice people are searching for flights and hotel rooms, but they leave before making a reservation or booking.

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry

Should You Put Your UX, Optimization & Analytics Teams Under One Department?

Posted by Tracy Parks on June 14, 2017

Short answer: Yes!

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Topics: Test and Optimization, Optimization Tools, User Experience

The pros and cons of using optimization tools to improve your website

Posted by David Otero on June 08, 2017

These days, installing an optimization tool on your website is a fairly common practice that isn’t very difficult, and most tools even offer free trials. It’s just a matter of asking your IT department (if you have one) to add the tag onto your website, and then you’re ready to use the tool.

But, as easy as this sounds, it’s also a bit like opening a Pandora’s Box on your website because suddenly you have the ability to make changes to your site without relying on heavily on the IT department. You’re instantly able to bypass the QA process that IT goes through, which can be both a good and a bad thing.

Here’s why…

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Topics: Test and Optimization, Optimization Tools