In many organizations, you’re likely to find people who are naturally suspicious about many things. Some of them don’t understand the importance of having someone with a fresh set of eyes look at a problem. Tensions often arise as many employees compete to climb the corporate ladder.
Are you blaming yourself for the lack of conversions on your travel website? On the surface, you may have a well-designed, visually appealing site and you do notice people are searching for flights and hotel rooms, but they leave before making a reservation or booking.
These days, installing an optimization tool on your website is a fairly common practice that isn’t very difficult, and most tools even offer free trials. It’s just a matter of asking your IT department (if you have one) to add the tag onto your website, and then you’re ready to use the tool.
But, as easy as this sounds, it’s also a bit like opening a Pandora’s Box on your website because suddenly you have the ability to make changes to your site without relying on heavily on the IT department. You’re instantly able to bypass the QA process that IT goes through, which can be both a good and a bad thing.