3 Website Trends That Are So Over

Posted by Chris Gentile on December 19, 2017

Out with the old, in with the new! This saying has never been truer for all things online. Like those nifty bell-bottom jeans your mom sported back in the 70s (or maybe even you for that matter), not all online trends stay cool. Sometimes you need to know when to hang stuff in the closet for good. Below is a list of website trends or fads that are best left in the past – they were really cool for their time, but they have no business on your site anymore.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

5 Things to Consider When Hiring a Digital Marketing Agency

Posted by Jorge Lira on December 13, 2017

Are you new to Website Optimization, Personalization, and UX and not sure if or why you should be working with a digital marketing agency on these things? Here are the 5 most important questions you should consider when deciding whether or not to hire an agency to optimize and improve your website so that it’s driving your most important KPIs:

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

7 Last-Minute Website Optimizations To Make NOW To Increase Holiday Conversions

Posted by Danielle Schwolow on December 05, 2017

We may only be a few weeks away from Christmas, but there are still some important last-minute optimizations you can make to your e-commerce or travel website that will increase conversions, boost time spent on your site, simplify your user journey, encourage brand loyalty to your site, and in general have a positive impact on your end-of-year revenue.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

4 Digital Optimization Trends Companies Should Pay Attention to in 2018

Posted by Jorge Lira on November 20, 2017

With the end of 2017 rapidly approaching, now is the time to look back and reflect on all of the changes in digital marketing trends this past year and what we should look forward to seeing in the year to come.

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Topics: Test and Optimization, Digital and Media Marketing, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

The Future of Website Optimization and UX

Posted by Jorge Lira on November 08, 2017

Revamping a website completely is usually an intensive project. However, given shifting tastes, evolving user behavior and the rapidly changing technology landscape, companies have little choice but to continually optimize their websites and reevaluate their user experience to stay up to date with best practices.

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Topics: Test and Optimization, Digital and Media Marketing, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

5 Important Things All Data-Driven Marketers Need to Know About Adobe Target

Posted by Thomas Schwolow on November 01, 2017

Adobe Target is one of the world’s most powerful optimization tools, allowing you to completely target your customized audiences of people coming to your website and set up your unique page experiences hile also using many of Adobe’s other tool suites.

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Topics: Test and Optimization, Digital and Media Marketing, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

Master Your Teamwork & Bridge The Gap  With Adobe Target & Analytics

Posted by Laura Gratto on October 03, 2017

“Alone we can do so little, together we can do so much.” - Helen Keller 

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Topics: Test and Optimization, analytics, Optimization Tools, User Experience, AB Testing, Optimization

Beginners help with Social Media

Posted by Darren Thomas on September 05, 2017

We all know that if you own a business and you’re not on relevant social media platforms such as LinkedIn, Facebook, Twitter & Instagram then you are SERIOUSLY missing out! Social Media can be used for branding your business, advertising your business and for the overall growth of your business. While using Social Media to maximize your business growth is great, how do you measure the effectiveness? and what do those analyzations tell you? Here are a few reasons for using social analytics and some of the tools you could use with tips on how it will benefit you in the long run:

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization, Social Media Basics

How are Digital Agencies using testing in their Marketing & with their clients today?

Posted by Roberto Severino on August 15, 2017

Best practices in online marketing change and evolve all the time. Techniques that might have worked a decade ago, for example older SEO tactics and strategies, simply don’t work in today’s era. Website visitors want meaningful, personalized content. They don’t want to just click on a static web page. They expect a fully responsive site to work right on their mobile device. That’s where testing can come in handy for your online business. 

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization

Testing Strategies for Travel Companies

Posted by Rebecca Moo on August 08, 2017

Best practices are the first go to’s when testing but it’s important to know that not all best practices are always applicable. The next go to’s are understanding the user and how they react to your websites experience. What’s interesting is that testing best practices or user experiences differ from one vertical to the next. Furthermore, a user coming from a social media platform like Facebook is very different than one coming from LinkedIn for example while a user landing on site from an email received or paid search advertisement, will react very differently.

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization