3 frequently asked questions about digital optimization

Posted by Optimization Team at Multiplica on April 10, 2018

If optimization isn't currently one of your top priorities, it is time to make a few changes to your digital marketing strategy if you want to stay competitive.

Read More

Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA

Top tools for analyzing travel website data

Posted by Optimization Team at Multiplica on March 29, 2018

Like every other industry, the travel & leisure industries use data and analytics to improve their online experiences, provide the best customer service and, of course, increase their bottom line. However, not all data collection or analytical programs are the same, and some lend themselves better to the travel sector than others. If you intend to make better decisions for your travel company, take note of how analyzing travel-related data is transforming the entire industry.

Read More

Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA

5 Important things you lose when your business doesn’t invest in CRO

Posted by Optimization Team at Multiplica on March 22, 2018

Conversion Rate Optimization is the process of creating or enhancing a website so that it encourages users to take specific actions, such as making a purchase, filling out a form, or signing up for emails or a newsletter, or providing feedback.

Read More

Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA

How to optimize your travel website to capture last-minute spring break bookings

Posted by Melanie Bernal on March 13, 2018

Spring break is fast approaching, and many US travelers are making last-minute bookings, searching for deals, and packing their bags for one of the biggest vacation seasons of the year. This means travel websites need to keep a close eye on their online behavior to respond to all of their digital needs and habits to see maximum ROI.

Read More

Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA

How to use human psychology + these 4 digital trends to optimize your travel website for higher conversions

Posted by Jorge Lira on March 06, 2018

One thing science has proved beyond a doubt: the anticipation of making a purchase is as stimulating to the human brain as making the purchase itself. For shoppers who are looking online for a specific item or service, the search itself is enjoyable, and the purchase – the conversion – just adds to the pleasure.

Read More

Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA

How to know when to bypass your IT department and hire a digital agency

Posted by Tracy Parks on February 27, 2018

The e-commerce industry moves at lightening speed. So keeping up with rapidly changing trends or last-minute marketing strategy updates is crucial. But, how do you accomplish this when, like many companies, your IT department is overwhelmed, overworked, or experiencing the ever-common ‘code freeze’?  

Read More

Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA

What is digital optimization?

Posted by MultiplicaUSA on February 01, 2018

For years, marketers have been focusing much of their attention on search engine optimization (SEO). However, as time progresses and users come to expect flawless, easy interactions with sites and apps, focusing solely on keywords and site optimization aren't nearly enough to drive conversions and increase traffic, engagement, user satisfaction. Instead, digital optimization is quickly becoming one of the most important ways businesses can ensure their websites and content rank high in search engines, provide users with the best experience, target the right audiences, and, ultimately, increase conversions and revenue.

Read More

Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA

Top 10 DOs and DON’Ts: The most important things to know before you hire a digital marketing agency

Posted by MultiplicaUSA on January 25, 2018

Clients and potential clients are used to hearing what digital marketing agencies can do for them, like how the agency can improve your website, improve your brand, streamline your user journey, and send your online sales and conversions soaring. But, did you know there are many things you – the client – can do when you hire a digital marketing agency that can have a significant impact on the scope and scale of the success you achieve?

Read More

Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA

How To Build a “Testing Roadmap” That Drives Conversions, Revenue For Your Website

Posted by Melanie Bernal on January 04, 2018

If you’re not already familiar with the benefits of website optimization, including personalization and testing, to your online business, now is the time to make this a top business priority for 2018. According to Google, users abandon over $280 billion in their digital shopping carts every year. But key optimization strategies like rigorous, strategic testing can go a long way to keeping these customers on the path to conversion and reducing the rate of cart or site abandonment. One recent study conducted by Marketing Insider Group claims a whopping 78% of US Internet users say when a site provides them with relevant content, they are more likely to complete a purchase. So by extracting useful insights from your consumer’s behavior and data through testing, you can create this “relevant” content and compelling, persuasive experiences for your visitors that drive conversions and increase your revenue.

Read More

Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA

3 Website Trends That Are So Over

Posted by Chris Gentile on December 19, 2017

Out with the old, in with the new! This saying has never been truer for all things online. Like those nifty bell-bottom jeans your mom sported back in the 70s (or maybe even you for that matter), not all online trends stay cool. Sometimes you need to know when to hang stuff in the closet for good. Below is a list of website trends or fads that are best left in the past – they were really cool for their time, but they have no business on your site anymore.

Read More

Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA