Not targeting millennials in your email marketing strategy? Well, you're missing out.

Posted by Jorge Lira on June 05, 2018

There are some people who believe targeting millennials in their email campaigns is a waste of time. At Multiplica, we believe this couldn't be further from the truth and feel marketers should absolutely keep millennials in mind as they craft their email campaigns. Here's why:

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

Improving UX & Conversion Rates with 1-to-1 Personalization

Posted by Jamie Maloney on May 29, 2018

What is 1-to-1 Personalization?

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

How Adding AI to Your Digital Marketing Strategy Can Improve Conversion Rates, SEO, and UX Design

Posted by MultiplicaUSA on May 22, 2018

Technology is all about doing more with less, and this is especially true for artificial intelligence. At its core, AI involves complex computations that allow machines to make decisions that closely mimic natural, human decision-making. However, since AI can be "taught" how to use specific inputs (such as pictures or text) to produce specific responses, these systems can be programmed to perform tasks as varied as providing answers to general queries (making them ideally suited as customer care assistants or help guides), to making suggestions based on user interests and browsing history (allowing them to make accurate guesses at products or offers that someone would like).

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

Data science and AI in the travel and hospitality industries

Posted by Jorge Lira on May 16, 2018

In 2016, global digital travel sales were $630 billion. By 2020, they are projected to reach $818 billion - an increase of 30 percent in just four years. This rapid growth is being fueled by new applications of technology to the travel and hospitality industries. Developments such as travel chatbots and virtual assistants, analytics-based fare forecasting, human-like interactions with digital virtual assistants and facial recognition scanning and surveillance are the new drivers of industry growth.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

Top 3 CRO strategies for companies new to optimization

Posted by Jamie Maloney on May 08, 2018

Did you know that new customer acquisition costs can be five times as high as keeping existing clients? This fact is not surprising to most marketing executives and business owners who know all too well that it costs more to acquire a new client than to retain an existing one.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

10 UX mistakes travel websites make that frustrate users

Posted by Jorge Lira on May 01, 2018

Abandonment rates for travel websites are notoriously high. In fact, a recent study by Salescycle4 estimates the overall abandonment rate for the travel industry at nearly 82% and nearly 90% for online travel agents (OTAs).

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

How memory can increase your conversion rates and enhance users’ experience of your brand

Posted by Alex Purkiss on April 20, 2018

Isn’t it funny how your memory works, or does not work depending on how you look at it? It seems easy to sometimes to remember an event or favorite toy from your childhood, but remembering what you did yesterday morning can often elude you. 

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

3 frequently asked questions about digital optimization

Posted by Optimization Team at Multiplica on April 10, 2018

If optimization isn't currently one of your top priorities, it is time to make a few changes to your digital marketing strategy if you want to stay competitive.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

Top tools for analyzing travel website data

Posted by Optimization Team at Multiplica on March 29, 2018

Like every other industry, the travel & leisure industries use data and analytics to improve their online experiences, provide the best customer service and, of course, increase their bottom line. However, not all data collection or analytical programs are the same, and some lend themselves better to the travel sector than others. If you intend to make better decisions for your travel company, take note of how analyzing travel-related data is transforming the entire industry.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

5 Important things you lose when your business doesn’t invest in CRO

Posted by Optimization Team at Multiplica on March 22, 2018

Conversion Rate Optimization is the process of creating or enhancing a website so that it encourages users to take specific actions, such as making a purchase, filling out a form, or signing up for emails or a newsletter, or providing feedback.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization