Tips for More Effective Customer Acquisition with AI-Driven Personalization

As the head of growth marketing for a 1-to-1 personalization platform, I probably spend an unhealthy amount of time thinking about the opportunities marketers have to leverage tech to do our jobs better. So I was excited to be asked by Multiplica to share thoughts on how marketers should start thinking about AI-powered personalization.

Read More

Topics: "personalization", AI

How to Overcome the 4 Most Common Roadblocks to Website Optimization

Posted by Danielle Schwolow on May 09, 2019

When marketers are tasked by their company leaders to activate an optimization strategy within their organization, they may not realize the hurdles and challenges that are likely to come their way in the process and the kinds of resources they’ll need to successfully optimize their company’s website(s). 

Read More

Topics: Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization, "personalization", digital marketing, conversion rate optimization

How to Use Personalization to Make Users Fall in Love With Your Website [Webinar]

Posted by Optimization Team at Multiplica on February 04, 2019

Did you know that you are in a relationship with your users? 

You could be in the courtship phase and trying to attract new people to your website, or perhaps you’re already “dating” and trying to show your best self so users continue to interact with your brand. Maybe you’re in the “honeymoon phase” where your users can’t seem to get enough of you, or you’ve entered that “comfortable” and familiar stage in a relationship that only comes from having been together for a long time. Or, maybe you’ve hit a rough patch with your users and you’re doing all you can to win back their trust and their hearts.

Most online businesses are engaged in all of these types of relationships simultaneously with different subsets of users, across multiple touch points in their conversion and engagement funnels.

But, no matter what type of relationship a website is in with its users – from new user acquisition to maintaining those loyal brand evangelists – they all want that “one true thing”: for users to fall in love with their product, service, or brand and convert, ideally over and over again throughout the relationship life cycle.  

This Valentine’s Day, we break down the science behind why users fall in love with a particular website (and, just as important, why they don’t) with a special Valentine’s Day-themed webinar on how AI-powered personalization can boost your conversion rate optimization strategy and make users fall in love with your website so that they keep coming back to your brand and you achieve continuous, ongoing conversions from your users.

In the webinar, you’ll learn how to:

Read More

Topics: Travel Industry Optimization, Optimization, "personalization", conversion rate optimization, webinar, AI