Words that Sell: 9 Ways Copywriting Can Drive Conversions, Engagement for Travel Websites

Posted by Optimization Team at Multiplica on May 21, 2019

Sometimes, it’s not what you say, but how you say it.

Read More

Topics: Travel Industry Optimization, Travel, Travel Industry, Sales, conversion rate optimization, copywriting

4 Ways Ecommerce Websites Can Win Customers, Improve Conversion Rates with Optimized Email Campaigns

Posted by Danielle Schwolow on September 18, 2018

Email is often the most profitable channels for e-commerce websites, which is why it's so important to make sure you're continuously optimizing your campaigns and testing your content to make sure you're providing users with relevant messaging that will keep them engaged and encourage them to purchase.

We've narrowed down the most important strategic factors that determine whether or not your email campaigns are successful: 

Read More

Topics: AB Testing, E-Commerce, Optimization, Sales, digital marketing, ecommerce, email

What we have Learned about using Optimization for Promotions and Sales

Posted by Chris Gentile on July 24, 2017

In short, yes testing works, and no, not all Band-Aids are for boo boos.

Read More

Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, E-Commerce, Optimization, Promotion, Sales