The secret to a successful targeting strategy for travel brands

Posted by Rebecca Moo on May 09, 2017

Did you know your website’s users most likely take on multiple personas throughout the user journey? This means that, depending on where they are on your site or what they’re trying to accomplish, they’ll have different priorities, concerns, pain points, and behavior patterns. One of the biggest keys to seeing successful conversions on your website, then, is your ability to both target and personalize each experience to fit the user at a particular moment in their journey.

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Topics: Test and Optimization, targeting