The Perfect Combination: Why Running Both UX and A/B Tests on Your Site Leads to an Optimized Conversion Path

Posted by Optimization Team at Multiplica on July 10, 2018

The Perfect Combination: Why Running Both UX and A/B Tests on Your Site Leads to an Optimized Conversion Path

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Topics: AB Testing, User Experience, Test and Optimization, Optimization, Digital and Media Marketing

4 Persuasive Website Design Techniques to Optimize Your User Journey and Increase Conversions

Posted by Melanie Bernal on July 03, 2018

We all know that first impressions matter… a lot.

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Topics: Optimization, Test and Optimization, User Experience

Do You Want More Direct Bookings, Conversions on Your Hotel Website? Stop Making These 5 Mistakes

Posted by Optimization Team at Multiplica on June 26, 2018

On average, hotel website conversion rates (bookings per unique monthly visitor) are only two percent That means that for every 100 people who come to your site to book a room, only two complete their purchase, while the other 98 leave to book a room elsewhere. 

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Topics: Travel Industry Optimization, Travel, Digital and Media Marketing, Test and Optimization, Travel Industry, AB Testing, User Experience, Optimization

How to Attract and Convert “Bleisure” Travelers

Posted by Jorge Lira on June 19, 2018

Increasingly, millennials are combining their business trips with leisure. By extending their work-focused stays for a few days to do things like see local sites or enjoy a city's restaurant scene, these "bleisure" travelers are redefining a key market in the hospitality sector. This growing market is a little tricky to target, since their leisure stays piggyback on business trips. With an understanding of who these bleisure travelers are and what their particular needs are, however, travel sites can tap into this group of consumers, and meet their unique booking and planning needs.

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Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA

10 ways travel websites can increase conversions with good content

Posted by Jorge Lira on June 12, 2018

Having engaging, clearly communicated written content is one of the most important ways travel websites can draw users in, keep them on the site, and ultimately move them through the funnel and encourage action, i.e. a booking or sale. From strong calls-to-action to eye-catching headlines to enticing descriptions of destinations and activities, content on travel sites plays a key part in the overall user experience.

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Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA

Not targeting millennials in your email marketing strategy? Well, you're missing out.

Posted by Jorge Lira on June 05, 2018

There are some people who believe targeting millennials in their email campaigns is a waste of time. At Multiplica, we believe this couldn't be further from the truth and feel marketers should absolutely keep millennials in mind as they craft their email campaigns. Here's why:

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Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA

Improving UX & Conversion Rates with 1-to-1 Personalization

Posted by Jamie Maloney on May 29, 2018

What is 1-to-1 Personalization?

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Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA

How Adding AI to Your Digital Marketing Strategy Can Improve Conversion Rates, SEO, and UX Design

Posted by MultiplicaUSA on May 22, 2018

Technology is all about doing more with less, and this is especially true for artificial intelligence. At its core, AI involves complex computations that allow machines to make decisions that closely mimic natural, human decision-making. However, since AI can be "taught" how to use specific inputs (such as pictures or text) to produce specific responses, these systems can be programmed to perform tasks as varied as providing answers to general queries (making them ideally suited as customer care assistants or help guides), to making suggestions based on user interests and browsing history (allowing them to make accurate guesses at products or offers that someone would like).

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Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA

Data science and AI in the travel and hospitality industries

Posted by Jorge Lira on May 16, 2018

In 2016, global digital travel sales were $630 billion. By 2020, they are projected to reach $818 billion - an increase of 30 percent in just four years. This rapid growth is being fueled by new applications of technology to the travel and hospitality industries. Developments such as travel chatbots and virtual assistants, analytics-based fare forecasting, human-like interactions with digital virtual assistants and facial recognition scanning and surveillance are the new drivers of industry growth.

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Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA

Top 3 CRO strategies for companies new to optimization

Posted by Jamie Maloney on May 08, 2018

Did you know that new customer acquisition costs can be five times as high as keeping existing clients? This fact is not surprising to most marketing executives and business owners who know all too well that it costs more to acquire a new client than to retain an existing one.

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Topics: User Experience, analytics, Digital and Media Marketing, E-Commerce, targeting, Optimization, Optimization Tools, Test and Optimization, data, CTA