5 Biggest Mistakes Travel Websites Can Easily Avoid

Posted by Rebecca Moo on August 14, 2019

The digital travel space is infamously fast-paced and competitive as users are faced with an often overwhelming number of sites, choices, paid searches, and SEO taps that all work to drive traffic – and ultimately conversions and bookings – to their websites.

One of the biggest challenges for travel and hospitality websites, and this includes online travel agencies and direct booking sites, is to create unique value in such a crowded digital marketplace by providing the best user experience possible.

This “optimized” user experience then leads to increased engagement and, when done right, moves the user effortlessly from the homepage, to the category, through product detail pages, and finally to the point of conversion.

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Topics: Test and Optimization, Digital and Media Marketing

Five ways travel websites can increase last-minute bookings

Posted by Tracy Parks on August 08, 2019

Last-minute travel planning can be a dreaded undertaking for many users, but for the travel industry, it is their life's blood. Getting customers to move quickly on their travel plans is a Herculean task, with prices always in flux and cost-conscience customers on the hunt for the best deal. So how can you help your site get those coveted last-minute bookings? 

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Topics: Test and Optimization, Digital and Media Marketing

5 Important Things All Travel Websites Should Test

Posted by Alex Purkiss on July 31, 2019

“The world is a book, and those who do not travel read only one page.”
– Saint Augustine.

The travel and tourism industry generated roughly $8.8 trillion in 2018. and grew faster than the global economy for the eighth year in a row. Amid such growth and competition for market share, brand recognition, and user loyalty, travel companies must take a long, hard look at their conversion rate optimization strategies to determine whether or not their websites and digital channels are doing all they can to capture as much of this revenue as possible. The only way to find out if your travel site is fully optimized is to test it thoroughly and continuously. After all, you can’t improve what you don’t measure, so here 5 important things all travel websites should test to make sure they are keeping up with user demand's and generating positive online revenue: 

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Topics: Test and Optimization

The Perfect Combination: Why Running Both UX and A/B Tests on Your Site Leads to an Optimized Conversion Path

Posted by Optimization Team at Multiplica on July 10, 2018

The Perfect Combination: Why Running Both UX and A/B Tests on Your Site Leads to an Optimized Conversion Path

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Topics: Test and Optimization, Digital and Media Marketing, User Experience, AB Testing, Optimization

4 Persuasive Website Design Techniques to Optimize Your User Journey and Increase Conversions

Posted by Melanie Bernal on July 03, 2018

We all know that first impressions matter… a lot.

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Topics: Test and Optimization, User Experience, Optimization

Do You Want More Direct Bookings, Conversions on Your Hotel Website? Stop Making These 5 Mistakes

Posted by Optimization Team at Multiplica on June 26, 2018

On average, hotel website conversion rates (bookings per unique monthly visitor) are only two percent That means that for every 100 people who come to your site to book a room, only two complete their purchase, while the other 98 leave to book a room elsewhere. 

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Topics: Test and Optimization, Digital and Media Marketing, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization

How to Attract and Convert “Bleisure” Travelers

Posted by Jorge Lira on June 19, 2018

Increasingly, millennials are combining their business trips with leisure. By extending their work-focused stays for a few days to do things like see local sites or enjoy a city's restaurant scene, these "bleisure" travelers are redefining a key market in the hospitality sector. This growing market is a little tricky to target, since their leisure stays piggyback on business trips. With an understanding of who these bleisure travelers are and what their particular needs are, however, travel sites can tap into this group of consumers, and meet their unique booking and planning needs.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

10 ways travel websites can increase conversions with good content

Posted by Jorge Lira on June 12, 2018

Having engaging, clearly communicated written content is one of the most important ways travel websites can draw users in, keep them on the site, and ultimately move them through the funnel and encourage action, i.e. a booking or sale. From strong calls-to-action to eye-catching headlines to enticing descriptions of destinations and activities, content on travel sites plays a key part in the overall user experience.

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

Not targeting millennials in your email marketing strategy? Well, you're missing out.

Posted by Jorge Lira on June 05, 2018

There are some people who believe targeting millennials in their email campaigns is a waste of time. At Multiplica, we believe this couldn't be further from the truth and feel marketers should absolutely keep millennials in mind as they craft their email campaigns. Here's why:

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization

Improving UX & Conversion Rates with 1-to-1 Personalization

Posted by Jamie Maloney on May 29, 2018

What is 1-to-1 Personalization?

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Topics: Test and Optimization, Digital and Media Marketing, CTA, targeting, analytics, data, Optimization Tools, User Experience, E-Commerce, Optimization