How to Get Organizational Buy-in for Conversion Rate Optimization

Posted by Roberto Severino on June 27, 2017

In many organizations, you’re likely to find people who are naturally suspicious about many things. Some of them don’t understand the importance of having someone with a fresh set of eyes look at a problem. Tensions often arise as many employees compete to climb the corporate ladder.

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry

Optimization Steps in the Travel Industry

Posted by Roberto Severino on June 20, 2017

Are you blaming yourself for the lack of conversions on your travel website? On the surface, you may have a well-designed, visually appealing site and you do notice people are searching for flights and hotel rooms, but they leave before making a reservation or booking.

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry

Should You Put Your UX, Optimization & Analytics Teams Under One Department?

Posted by Tracy Parks on June 14, 2017

Short answer: Yes!

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Topics: Test and Optimization, Optimization Tools, User Experience

The pros and cons of using optimization tools to improve your website

Posted by David Otero on June 08, 2017

These days, installing an optimization tool on your website is a fairly common practice that isn’t very difficult, and most tools even offer free trials. It’s just a matter of asking your IT department (if you have one) to add the tag onto your website, and then you’re ready to use the tool.

But, as easy as this sounds, it’s also a bit like opening a Pandora’s Box on your website because suddenly you have the ability to make changes to your site without relying on heavily on the IT department. You’re instantly able to bypass the QA process that IT goes through, which can be both a good and a bad thing.

Here’s why…

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Topics: Test and Optimization, Optimization Tools

A Beginner’s Guide to A/B Testing: Frequently Asked Questions

Posted by Florencia Carrizo Heit on May 31, 2017

Most businesses today, regardless of size, location, or industry, are aware, at the very least, of the basic traffic numbers for their website, like how many visitors they have to their site every month or how long those visitors stay on the site. But even some companies’ most sophisticated traffic reports overlook the most important metric of all – conversion rates. Analyzing conversion rates means measuring how many of your site’s visitors convert into paying customers.

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Topics: Test and Optimization

4 reasons why you need to get better at analyzing data

Posted by Chris Gentile on May 23, 2017
 
Data plays an integral part in just about every business today, especially in e-commerce. However, the thing about data is that it’s completely useless if you don’t know what to do with it.
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Topics: Test and Optimization, analytics, data

The secret to a successful targeting strategy for travel brands

Posted by Rebecca Moo on May 09, 2017

Did you know your website’s users most likely take on multiple personas throughout the user journey? This means that, depending on where they are on your site or what they’re trying to accomplish, they’ll have different priorities, concerns, pain points, and behavior patterns. One of the biggest keys to seeing successful conversions on your website, then, is your ability to both target and personalize each experience to fit the user at a particular moment in their journey.

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Topics: Test and Optimization, targeting

4 simple ways to increase engagement (and revenue) on your website

Posted by Tracy Parks on May 03, 2017

 

When it comes to keeping up with trends on your website, remaining fresh for your customers can be rather challenging. Dealing with the developers, providing them with a plan, coming up with a design, and then coordinating the implementation of your website… all of these steps just for the sake of putting a little red banner up on your homepage to announce a new product release or advertise a discount. It is at this point that you start thinking of other more efficient ways to bypass this long process and push out some user experiences quickly and easily on your own.

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Topics: Test and Optimization, Digital and Media Marketing

Clear to Land: CTA best practices for landing pages

Posted by Chris Gentile on April 25, 2017

A great landing page should not only capture your audience’s attention, but it should also compel them to do something. And while you should never give any of your landing pages too many responsibilities (they just aren’t equipped to handle that kind of pressure), if you give them one task and provide the right tools to perform that task, your landing pages have the potential to be conversion ninjas.

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Topics: Test and Optimization, CTA

A Good Testing Strategy Lasts Forever

Posted by Alex Purkiss on April 19, 2017

“Coming to an event center near you this Sunday, Sunday, SUNDAY!” may sound like a Saturday Night Parody but for many years it was the marketing drive for Monster Truck Rallies featuring such oversized trucks such as Big Foot, Grave Digger, and Monster Mutt which handily crushed cars and leapt tall buildings. Yes, they made a Monster Truck with floppy ears and a tail!

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Topics: Test and Optimization