Best practices are the first go to’s when testing but it’s important to know that not all best practices are always applicable. The next go to’s are understanding the user and how they react to your websites experience. What’s interesting is that testing best practices or user experiences differ from one vertical to the next. Furthermore, a user coming from a social media platform like Facebook is very different than one coming from LinkedIn for example while a user landing on site from an email received or paid search advertisement, will react very differently.
There are several dozen optimization tools out there. All of them offer something unique and come with different approaches to testing. Each tool provides a platform where you can launch optimization tests. Where these tools differ is usually in the features that they provide such as segmentation or audience groups, personalization, third-party API integration, or customizations. Since there are so many tools to choose from and we don’t have the space to squeeze them all in, let me touch on some of the more widely known tools out there.
Whether you have been involved in your business for decades or are just starting off, there are many ways that using optimization strategies can benefit your company. By improving your customer experience, you will increase your most important metrics and ultimately your bottom line. There are two general ways you can go about bringing an optimization strategy to your business, you can follow industry best practices or you can look at your consumer data to analyze your pains and gains.
So you’re a newbie to the Optimization, Testing, UX and the customer centric approach and world. Finding you’re way around and even some of the terms seem to puzzle you.
If you have been following along with our webinars, case studies, U-tube videos, and blogs, I am sure you are pretty familiar with A/B testing by now. However, if you have just discovered us and A/B testing, where have you been? You are missing all the fun!
In many organizations, you’re likely to find people who are naturally suspicious about many things. Some of them don’t understand the importance of having someone with a fresh set of eyes look at a problem. Tensions often arise as many employees compete to climb the corporate ladder.
Are you blaming yourself for the lack of conversions on your travel website? On the surface, you may have a well-designed, visually appealing site and you do notice people are searching for flights and hotel rooms, but they leave before making a reservation or booking.
These days, installing an optimization tool on your website is a fairly common practice that isn’t very difficult, and most tools even offer free trials. It’s just a matter of asking your IT department (if you have one) to add the tag onto your website, and then you’re ready to use the tool.
But, as easy as this sounds, it’s also a bit like opening a Pandora’s Box on your website because suddenly you have the ability to make changes to your site without relying on heavily on the IT department. You’re instantly able to bypass the QA process that IT goes through, which can be both a good and a bad thing.