Abandonment rates for travel websites are notoriously high. In fact, a recent study by Salescycle4 estimates the overall abandonment rate for the travel industry at nearly 82% and nearly 90% for online travel agents (OTAs).
Isn’t it funny how your memory works, or does not work depending on how you look at it? It seems easy to sometimes to remember an event or favorite toy from your childhood, but remembering what you did yesterday morning can often elude you.
If optimization isn't currently one of your top priorities, it is time to make a few changes to your digital marketing strategy if you want to stay competitive.
Like every other industry, the travel & leisure industries use data and analytics to improve their online experiences, provide the best customer service and, of course, increase their bottom line. However, not all data collection or analytical programs are the same, and some lend themselves better to the travel sector than others. If you intend to make better decisions for your travel company, take note of how analyzing travel-related data is transforming the entire industry.
Conversion Rate Optimization is the process of creating or enhancing a website so that it encourages users to take specific actions, such as making a purchase, filling out a form, or signing up for emails or a newsletter, or providing feedback.
Spring break is fast approaching, and many US travelers are making last-minute bookings, searching for deals, and packing their bags for one of the biggest vacation seasons of the year. This means travel websites need to keep a close eye on their online behavior to respond to all of their digital needs and habits to see maximum ROI.
One thing science has proved beyond a doubt: the anticipation of making a purchase is as stimulating to the human brain as making the purchase itself. For shoppers who are looking online for a specific item or service, the search itself is enjoyable, and the purchase – the conversion – just adds to the pleasure.
The e-commerce industry moves at lightening speed. So keeping up with rapidly changing trends or last-minute marketing strategy updates is crucial. But, how do you accomplish this when, like many companies, your IT department is overwhelmed, overworked, or experiencing the ever-common ‘code freeze’?
For years, marketers have been focusing much of their attention on search engine optimization (SEO). However, as time progresses and users come to expect flawless, easy interactions with sites and apps, focusing solely on keywords and site optimization aren't nearly enough to drive conversions and increase traffic, engagement, user satisfaction. Instead, digital optimization is quickly becoming one of the most important ways businesses can ensure their websites and content rank high in search engines, provide users with the best experience, target the right audiences, and, ultimately, increase conversions and revenue.
Clients and potential clients are used to hearing what digital marketing agencies can do for them, like how the agency can improve your website, improve your brand, streamline your user journey, and send your online sales and conversions soaring. But, did you know there are many things you – the client – can do when you hire a digital marketing agency that can have a significant impact on the scope and scale of the success you achieve?