Multiplica is Headed to Digital Travel Summit!

Posted by Optimization Team at Multiplica on June 21, 2019

The Multiplica Team is excited to be a part of Digital Travel Summit 2019, Europe's premier event for digital marketing leaders in the travel industry, on June 25-26 in London.  

What are some of the topics and insights we'll be sharing?

      - how to increase conversions and drive ROI 
      - how to create highly personalized user experiences       
      - current digital marketing trends, challenges, and innovations 
      - strategies for increasing direct bookings 
      - how to take an omni-channel approach to CRO
      - how to leverage complex data and analytics 

Here's how you can connect with us at the event and beyond:

VISIT OUR BOOTH

What: Learn more about Multiplica US, a full-service digital marketing agency that specializes in Conversion Rate Optimization, UX/UI, and Analytics for the travel industry, and pick up some of our popular "Get Shit Done" swag! 

Where: Booth 3, Twickenham Stadium, London 

When: June 25-26

Who: Meet our CRO experts Jan Marks, Danielle Schwolow, and Jamey Maloney

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Topics: Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization, digital marketing, conversion rate optimization, events

Words that Sell: 9 Ways Copywriting Can Drive Conversions, Engagement for Travel Websites

Posted by Optimization Team at Multiplica on May 21, 2019

Sometimes, it’s not what you say, but how you say it.

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Topics: Travel Industry Optimization, Travel, Travel Industry, Sales, conversion rate optimization, copywriting

How to Overcome the 4 Most Common Roadblocks to Website Optimization

Posted by Danielle Schwolow on May 09, 2019

When marketers are tasked by their company leaders to activate an optimization strategy within their organization, they may not realize the hurdles and challenges that are likely to come their way in the process and the kinds of resources they’ll need to successfully optimize their company’s website(s). 

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Topics: Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization, "personalization", digital marketing, conversion rate optimization

How to Optimize Your Travel Website for Voice Search: 6 Simple Strategies

Posted by Optimization Team at Multiplica on February 21, 2019

We are in the midst of a rapid technology shift with the rise of voice search. Google projects that 50 percent of all online searches will be voice searches by 2020, and the devices for these will be in 55 percent of U.S. homes by 2022.  

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Topics: Travel Industry Optimization, Travel, Travel Industry, Optimization, conversion rate optimization, voice search optimization, voice search

Step-by-Step Guide: Using Personalization to Optimize Your Travel Website and Increase Conversions

Posted by Laura Gratto on August 23, 2018

STEP 1: GETTING STARTED

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Topics: Digital and Media Marketing, Optimization Tools, Travel Industry Optimization, Travel, Travel Industry

Increase Conversions on Your Travel Website with These 5 Popular Content Trends

Posted by Optimization Team at Multiplica on August 01, 2018

Creating good content for your users at every point in their journey can meant the difference between a conversion or permanently losing their interest in your brand. Quality content that is optimized for your target audience and strikes just the right tone with your user can have a significant effect on your conversion rates.

Here are 4 important content marketing trends you should be following if you want to keep up with the competition and optimize your site for increased conversions and a better user experience:

1. Embrace personalized content

Personalization is one of the top digital travel trends in of 2018, and it’s a key driver of growth and conversion rate optimization. Travelers overwhelmingly value and respond well to personalized experiences and content on travel sites and are much more likely to convert when they feel they’re receiving quality content or offers that are directly relevant to them.

From re-engaging customers who’ve abandoned a purchase to showing highly targeted offers to certain users based on their search behavior or demographics, personalized content can take many forms and appear across multiple channels and touchpoints. But, the key takeaway for 2018 and beyond is that users crave relevant information and are easily and quickly turned off by content that holds no value for them.

2. Be authentic

Travelers are quick to dismiss any type of content that is overtly promotional, misleading, or inauthentic in any way. Today’s online consumers are more likely to respond positively to experiences, people, and emotionally-charged content, not brands or sales-speak.

Consider marketing and travel industry influencer Mark Babin, Marketing Manager for The Westin Grand Cayman. His live stream video from the resort is a stand-out in content marketing for a hospitality brand and quickly gained enormous popularity with users. His authentic approach and behind-the-scenes content gives users an inside look at their destination and makes them feel the experience of traveling to the resort.

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Topics: Digital and Media Marketing, User Experience, Travel Industry Optimization, Travel, Travel Industry, Optimization, content, content marketing

Do You Want More Direct Bookings, Conversions on Your Hotel Website? Stop Making These 5 Mistakes

Posted by Optimization Team at Multiplica on June 26, 2018

On average, hotel website conversion rates (bookings per unique monthly visitor) are only two percent That means that for every 100 people who come to your site to book a room, only two complete their purchase, while the other 98 leave to book a room elsewhere. 

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Topics: Test and Optimization, Digital and Media Marketing, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization

Beginners help with Social Media

Posted by Darren Thomas on September 05, 2017

We all know that if you own a business and you’re not on relevant social media platforms such as LinkedIn, Facebook, Twitter & Instagram then you are SERIOUSLY missing out! Social Media can be used for branding your business, advertising your business and for the overall growth of your business. While using Social Media to maximize your business growth is great, how do you measure the effectiveness? and what do those analyzations tell you? Here are a few reasons for using social analytics and some of the tools you could use with tips on how it will benefit you in the long run:

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization, Social Media Basics

How are Digital Agencies using testing in their Marketing & with their clients today?

Posted by Roberto Severino on August 15, 2017

Best practices in online marketing change and evolve all the time. Techniques that might have worked a decade ago, for example older SEO tactics and strategies, simply don’t work in today’s era. Website visitors want meaningful, personalized content. They don’t want to just click on a static web page. They expect a fully responsive site to work right on their mobile device. That’s where testing can come in handy for your online business. 

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization

Testing Strategies for Travel Companies

Posted by Rebecca Moo on August 08, 2017

Best practices are the first go to’s when testing but it’s important to know that not all best practices are always applicable. The next go to’s are understanding the user and how they react to your websites experience. What’s interesting is that testing best practices or user experiences differ from one vertical to the next. Furthermore, a user coming from a social media platform like Facebook is very different than one coming from LinkedIn for example while a user landing on site from an email received or paid search advertisement, will react very differently.

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Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization