Words that Sell: 9 Ways Copywriting Can Drive Conversions, Engagement for Travel Websites

Posted by Optimization Team at Multiplica on May 21, 2019

Sometimes, it’s not what you say, but how you say it.

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Topics: Travel Industry Optimization, Travel, Travel Industry, Sales, conversion rate optimization, copywriting

How to Overcome the 4 Most Common Roadblocks to Website Optimization

Posted by Danielle Schwolow on May 09, 2019

When marketers are tasked by their company leaders to activate an optimization strategy within their organization, they may not realize the hurdles and challenges that are likely to come their way in the process and the kinds of resources they’ll need to successfully optimize their company’s website(s). 

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Topics: Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization, "personalization", digital marketing, conversion rate optimization

How to Optimize Your Travel Website for Voice Search: 6 Simple Strategies

Posted by Optimization Team at Multiplica on February 21, 2019

We are in the midst of a rapid technology shift with the rise of voice search. Google projects that 50 percent of all online searches will be voice searches by 2020, and the devices for these will be in 55 percent of U.S. homes by 2022.  

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Topics: Travel Industry Optimization, Travel, Travel Industry, Optimization, conversion rate optimization, voice search optimization, voice search

How to Use Personalization to Make Users Fall in Love With Your Website [Webinar]

Posted by Optimization Team at Multiplica on February 04, 2019

Did you know that you are in a relationship with your users? 

You could be in the courtship phase and trying to attract new people to your website, or perhaps you’re already “dating” and trying to show your best self so users continue to interact with your brand. Maybe you’re in the “honeymoon phase” where your users can’t seem to get enough of you, or you’ve entered that “comfortable” and familiar stage in a relationship that only comes from having been together for a long time. Or, maybe you’ve hit a rough patch with your users and you’re doing all you can to win back their trust and their hearts.

Most online businesses are engaged in all of these types of relationships simultaneously with different subsets of users, across multiple touch points in their conversion and engagement funnels.

But, no matter what type of relationship a website is in with its users – from new user acquisition to maintaining those loyal brand evangelists – they all want that “one true thing”: for users to fall in love with their product, service, or brand and convert, ideally over and over again throughout the relationship life cycle.  

This Valentine’s Day, we break down the science behind why users fall in love with a particular website (and, just as important, why they don’t) with a special Valentine’s Day-themed webinar on how AI-powered personalization can boost your conversion rate optimization strategy and make users fall in love with your website so that they keep coming back to your brand and you achieve continuous, ongoing conversions from your users.

In the webinar, you’ll learn how to:

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Topics: Travel Industry Optimization, Optimization, "personalization", conversion rate optimization, webinar, AI

How to Optimize Your Website’s Content for Higher Conversions in 2019

Posted by Optimization Team at Multiplica on January 08, 2019

The optimization of your website’s content is critical to boosting conversion rates and authentically creating an engaging user experience. Some trends that are driving changes in the CX can help you exceed customer expectations and enjoy a higher conversion rate in 2019:

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Topics: Travel Industry Optimization, Optimization, content, content marketing

4 Quick, Easy Ways to Optimize Landing Pages for Travel Websites

Posted by Optimization Team at Multiplica on December 06, 2018

 To stand out in a fiercely competitive digital landscape, the best travel websites demand highly optimized, user friendly landing pages to attract and retain users. Even a few small, quick optimizations to your site’s most heavily trafficked landing pages can have a significant impact on your conversion rates, UX, and engagement metrics. 

Here are some of the most impactful, yet fairly simple, optimizations you can make to your site’s landing pages in order to see the best results:

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Topics: Travel Industry Optimization, Travel Industry, AB Testing, Optimization

Step-by-Step Guide: Using Personalization to Optimize Your Travel Website and Increase Conversions

Posted by Laura Gratto on August 23, 2018

STEP 1: GETTING STARTED

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Topics: Digital and Media Marketing, Optimization Tools, Travel Industry Optimization, Travel, Travel Industry

Top 10 Micro-Conversions to Track on Your Website

Posted by Jamie Maloney on August 13, 2018

It’s good to have goals.  

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Topics: User Experience, Travel Industry Optimization, Travel Industry, E-Commerce, Optimization

Increase Conversions on Your Travel Website with These 5 Popular Content Trends

Posted by Optimization Team at Multiplica on August 01, 2018

Creating good content for your users at every point in their journey can meant the difference between a conversion or permanently losing their interest in your brand. Quality content that is optimized for your target audience and strikes just the right tone with your user can have a significant effect on your conversion rates.

Here are 4 important content marketing trends you should be following if you want to keep up with the competition and optimize your site for increased conversions and a better user experience:

1. Embrace personalized content

Personalization is one of the top digital travel trends in of 2018, and it’s a key driver of growth and conversion rate optimization. Travelers overwhelmingly value and respond well to personalized experiences and content on travel sites and are much more likely to convert when they feel they’re receiving quality content or offers that are directly relevant to them.

From re-engaging customers who’ve abandoned a purchase to showing highly targeted offers to certain users based on their search behavior or demographics, personalized content can take many forms and appear across multiple channels and touchpoints. But, the key takeaway for 2018 and beyond is that users crave relevant information and are easily and quickly turned off by content that holds no value for them.

2. Be authentic

Travelers are quick to dismiss any type of content that is overtly promotional, misleading, or inauthentic in any way. Today’s online consumers are more likely to respond positively to experiences, people, and emotionally-charged content, not brands or sales-speak.

Consider marketing and travel industry influencer Mark Babin, Marketing Manager for The Westin Grand Cayman. His live stream video from the resort is a stand-out in content marketing for a hospitality brand and quickly gained enormous popularity with users. His authentic approach and behind-the-scenes content gives users an inside look at their destination and makes them feel the experience of traveling to the resort.

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Topics: Digital and Media Marketing, User Experience, Travel Industry Optimization, Travel, Travel Industry, Optimization, content, content marketing

Do You Want More Direct Bookings, Conversions on Your Hotel Website? Stop Making These 5 Mistakes

Posted by Optimization Team at Multiplica on June 26, 2018

On average, hotel website conversion rates (bookings per unique monthly visitor) are only two percent That means that for every 100 people who come to your site to book a room, only two complete their purchase, while the other 98 leave to book a room elsewhere. 

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Topics: Test and Optimization, Digital and Media Marketing, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization