How to Optimize Your Website’s Content for Higher Conversions in 2019

Posted by Optimization Team at Multiplica on January 08, 2019

The optimization of your website’s content is critical to boosting conversion rates and authentically creating an engaging user experience. Some trends that are driving changes in the CX can help you exceed customer expectations and enjoy a higher conversion rate in 2019:

Read More

Topics: Optimization, Travel Industry Optimization, content marketing, content

4 Quick, Easy Ways to Optimize Landing Pages for Travel Websites

Posted by Optimization Team at Multiplica on December 06, 2018

 To stand out in a fiercely competitive digital landscape, the best travel websites demand highly optimized, user friendly landing pages to attract and retain users. Even a few small, quick optimizations to your site’s most heavily trafficked landing pages can have a significant impact on your conversion rates, UX, and engagement metrics. 

Here are some of the most impactful, yet fairly simple, optimizations you can make to your site’s landing pages in order to see the best results:

Read More

Topics: Optimization, Travel Industry, Travel Industry Optimization, AB Testing

Step-by-Step Guide: Using Personalization to Optimize Your Travel Website and Increase Conversions

Posted by Laura Gratto on August 23, 2018


Read More

Topics: Optimization Tools, Travel Industry Optimization, Travel Industry, Travel, Digital and Media Marketing

Top 10 Micro-Conversions to Track on Your Website

Posted by Jamie Maloney on August 13, 2018

It’s good to have goals.  

Read More

Topics: Optimization, E-Commerce, Travel Industry, Travel Industry Optimization, User Experience

Increase Conversions on Your Travel Website with These 5 Popular Content Trends

Posted by Optimization Team at Multiplica on August 01, 2018

Creating good content for your users at every point in their journey can meant the difference between a conversion or permanently losing their interest in your brand. Quality content that is optimized for your target audience and strikes just the right tone with your user can have a significant effect on your conversion rates.

Here are 4 important content marketing trends you should be following if you want to keep up with the competition and optimize your site for increased conversions and a better user experience:

1. Embrace personalized content

Personalization is one of the top digital travel trends in of 2018, and it’s a key driver of growth and conversion rate optimization. Travelers overwhelmingly value and respond well to personalized experiences and content on travel sites and are much more likely to convert when they feel they’re receiving quality content or offers that are directly relevant to them.

From re-engaging customers who’ve abandoned a purchase to showing highly targeted offers to certain users based on their search behavior or demographics, personalized content can take many forms and appear across multiple channels and touchpoints. But, the key takeaway for 2018 and beyond is that users crave relevant information and are easily and quickly turned off by content that holds no value for them.

2. Be authentic

Travelers are quick to dismiss any type of content that is overtly promotional, misleading, or inauthentic in any way. Today’s online consumers are more likely to respond positively to experiences, people, and emotionally-charged content, not brands or sales-speak.

Consider marketing and travel industry influencer Mark Babin, Marketing Manager for The Westin Grand Cayman. His live stream video from the resort is a stand-out in content marketing for a hospitality brand and quickly gained enormous popularity with users. His authentic approach and behind-the-scenes content gives users an inside look at their destination and makes them feel the experience of traveling to the resort.

Read More

Topics: User Experience, Optimization, content, Travel Industry, Travel, Travel Industry Optimization, Digital and Media Marketing, content marketing

Do You Want More Direct Bookings, Conversions on Your Hotel Website? Stop Making These 5 Mistakes

Posted by Optimization Team at Multiplica on June 26, 2018

On average, hotel website conversion rates (bookings per unique monthly visitor) are only two percent That means that for every 100 people who come to your site to book a room, only two complete their purchase, while the other 98 leave to book a room elsewhere. 

Read More

Topics: Travel Industry Optimization, Travel, Digital and Media Marketing, Test and Optimization, Travel Industry, AB Testing, User Experience, Optimization

Beginners help with Social Media

Posted by Darren Thomas on September 05, 2017

We all know that if you own a business and you’re not on relevant social media platforms such as LinkedIn, Facebook, Twitter & Instagram then you are SERIOUSLY missing out! Social Media can be used for branding your business, advertising your business and for the overall growth of your business. While using Social Media to maximize your business growth is great, how do you measure the effectiveness? and what do those analyzations tell you? Here are a few reasons for using social analytics and some of the tools you could use with tips on how it will benefit you in the long run:

Read More

Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization, Social Media Basics

How are Digital Agencies using testing in their Marketing & with their clients today?

Posted by Roberto Severino on August 15, 2017

Best practices in online marketing change and evolve all the time. Techniques that might have worked a decade ago, for example older SEO tactics and strategies, simply don’t work in today’s era. Website visitors want meaningful, personalized content. They don’t want to just click on a static web page. They expect a fully responsive site to work right on their mobile device. That’s where testing can come in handy for your online business. 

Read More

Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization

Testing Strategies for Travel Companies

Posted by Rebecca Moo on August 08, 2017

Best practices are the first go to’s when testing but it’s important to know that not all best practices are always applicable. The next go to’s are understanding the user and how they react to your websites experience. What’s interesting is that testing best practices or user experiences differ from one vertical to the next. Furthermore, a user coming from a social media platform like Facebook is very different than one coming from LinkedIn for example while a user landing on site from an email received or paid search advertisement, will react very differently.

Read More

Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization

Optimization Tools in the Industry today, Some of the Strengths of each Tool

Posted by Tracy Parks on July 31, 2017

There are several dozen optimization tools out there. All of them offer something unique and come with different approaches to testing. Each tool provides a platform where you can launch optimization tests. Where these tools differ is usually in the features that they provide such as segmentation or audience groups, personalization, third-party API integration, or customizations. Since there are so many tools to choose from and we don’t have the space to squeeze them all in, let me touch on some of the more widely known tools out there.

Read More

Topics: Test and Optimization, Optimization Tools, User Experience, Travel Industry Optimization, Travel, Travel Industry, AB Testing, Optimization