We are in the midst of a rapid technology shift with the rise of voice search. Google projects that 50 percent of all online searches will be voice searches by 2020, and the devices for these will be in 55 percent of U.S. homes by 2022.
Did you know that you are in a relationship with your users?
You could be in the courtship phase and trying to attract new people to your website, or perhaps you’re already “dating” and trying to show your best self so users continue to interact with your brand. Maybe you’re in the “honeymoon phase” where your users can’t seem to get enough of you, or you’ve entered that “comfortable” and familiar stage in a relationship that only comes from having been together for a long time. Or, maybe you’ve hit a rough patch with your users and you’re doing all you can to win back their trust and their hearts.
Most online businesses are engaged in all of these types of relationships simultaneously with different subsets of users, across multiple touch points in their conversion and engagement funnels.
But, no matter what type of relationship a website is in with its users – from new user acquisition to maintaining those loyal brand evangelists – they all want that “one true thing”: for users to fall in love with their product, service, or brand and convert, ideally over and over again throughout the relationship life cycle.
This Valentine’s Day, we break down the science behind why users fall in love with a particular website (and, just as important, why they don’t) with a special Valentine’s Day-themed webinar on how AI-powered personalization can boost your conversion rate optimization strategy and make users fall in love with your website so that they keep coming back to your brand and you achieve continuous, ongoing conversions from your users.
In the webinar, you’ll learn how to:
The optimization of your website’s content is critical to boosting conversion rates and authentically creating an engaging user experience. Some trends that are driving changes in the CX can help you exceed customer expectations and enjoy a higher conversion rate in 2019:
To stand out in a fiercely competitive digital landscape, the best travel websites demand highly optimized, user friendly landing pages to attract and retain users. Even a few small, quick optimizations to your site’s most heavily trafficked landing pages can have a significant impact on your conversion rates, UX, and engagement metrics.
Here are some of the most impactful, yet fairly simple, optimizations you can make to your site’s landing pages in order to see the best results:
Creating good content for your users at every point in their journey can meant the difference between a conversion or permanently losing their interest in your brand. Quality content that is optimized for your target audience and strikes just the right tone with your user can have a significant effect on your conversion rates.
Here are 4 important content marketing trends you should be following if you want to keep up with the competition and optimize your site for increased conversions and a better user experience:
1. Embrace personalized content
Personalization is one of the top digital travel trends in of 2018, and it’s a key driver of growth and conversion rate optimization. Travelers overwhelmingly value and respond well to personalized experiences and content on travel sites and are much more likely to convert when they feel they’re receiving quality content or offers that are directly relevant to them.
From re-engaging customers who’ve abandoned a purchase to showing highly targeted offers to certain users based on their search behavior or demographics, personalized content can take many forms and appear across multiple channels and touchpoints. But, the key takeaway for 2018 and beyond is that users crave relevant information and are easily and quickly turned off by content that holds no value for them.
2. Be authentic
Travelers are quick to dismiss any type of content that is overtly promotional, misleading, or inauthentic in any way. Today’s online consumers are more likely to respond positively to experiences, people, and emotionally-charged content, not brands or sales-speak.
Consider marketing and travel industry influencer Mark Babin, Marketing Manager for The Westin Grand Cayman. His live stream video from the resort is a stand-out in content marketing for a hospitality brand and quickly gained enormous popularity with users. His authentic approach and behind-the-scenes content gives users an inside look at their destination and makes them feel the experience of traveling to the resort.
On average, hotel website conversion rates (bookings per unique monthly visitor) are only two percent That means that for every 100 people who come to your site to book a room, only two complete their purchase, while the other 98 leave to book a room elsewhere.
We all know that if you own a business and you’re not on relevant social media platforms such as LinkedIn, Facebook, Twitter & Instagram then you are SERIOUSLY missing out! Social Media can be used for branding your business, advertising your business and for the overall growth of your business. While using Social Media to maximize your business growth is great, how do you measure the effectiveness? and what do those analyzations tell you? Here are a few reasons for using social analytics and some of the tools you could use with tips on how it will benefit you in the long run:
Best practices in online marketing change and evolve all the time. Techniques that might have worked a decade ago, for example older SEO tactics and strategies, simply don’t work in today’s era. Website visitors want meaningful, personalized content. They don’t want to just click on a static web page. They expect a fully responsive site to work right on their mobile device. That’s where testing can come in handy for your online business.